Patents

Five things for pharma marketers to know: Friday,  October 17

Five things for pharma marketers to know: Friday, October 17

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Amgen sues Sanofi and Regeneron over PCSK9 patents; FDA panel wants Chantix black box to stay; Valeant-Allergan uproar rises in pitch; Pharmacyclics and Roche team up against CLL; and GSK's Ebola vax may "miss" the current crisis.

New exclusivity rules confound

A draft guidance publication date determines whether drugmakers get three or five years of market exclusivity.

NY sues over Forest Alzheimer's medication

NY's attorney general alleges that a formulation switch is an attempt to create monopoly.

J&J, Vivus patent suit ends

J&J subsidiary Janssen has abandoned its patent lawsuit over the anti-seizure medication topiramate, which is part of Vivus's prescription weight-loss drug Qsymia.

Eisai sues FDA for more patent life

The Japanese drugmaker is looking to add as much as a year onto the patent life of some of its drugs after the DEA dragged out their scheduling decisions.

FDA tackles women's sexual health

The regulator and patients will chat for two days in October.

Generic Viagra floods Brazil

The generic ED pills sell for five cents less than Pfizer's branded blue pill, but the undercutting is a bit deeper.

Pharma seeks to offload old drugs

The WSJ reports that Merck, Sanofi and GSK are looking to put older medications at arm's length.

Novartis lands Gleevec patent reprieve

Novartis lands Gleevec patent reprieve

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Novartis and Sun agreed generic Gleevec won't surface until February 2016.

UK court OKs Herceptin biosimilar

A London court knocked down two Roche/Genentech patents, making a clearer path for biosimilars of the breast cancer drug. The primary patent lapses in July.

Lilly Alimta patent extended to 2022

Lilly Alimta patent extended to 2022

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A court granted Lilly six more years of patent protection for the almost $3-billion-dollar-a-year cancer drug.

Survey shows Pharma digitally failing patients

Survey shows Pharma digitally failing patients

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A study by consulting firm Accenture shows that patients not only expect digital outreach, but that their desire to be engaged is consistently being ignored.

Pfizer fights for Viagra patent

The company is suing Torrent Pharmaceuticals, which wants to market a drug before the patent lapses in 2019.

Celebrex patent loss to inflict EPS pain, but little more

Celebrex patent loss to inflict EPS pain, but little more

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Analysts indicate the earlier-than-expected patent loss will not be a significant upset to Pfizer's present. The drugmaker plans to appeal the decision.

Quality, patents tax India connections

India's Ranbaxy logged yet another recall, while the country's stance on patent protection keeps the industry on edge.

Proposed budget gets mixed reviews

The White House's proposed FY 2015 budget gives an additional 1% to the FDA.

Lilly says 2014 will not be "trough year"

Lilly says 2014 will not be "trough year"

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Higher prices helped insulate Q4 and annual sales, which fell and rose 2%, respectively. Lilly said its insulin glargine biosimilar will go nowhere if it is not substantially different from the competition.

Anti IP reform documents published

PMLive has documents that outline a strategy to keep intellectual property laws from relaxing in South Africa.

Judge: Teva not liable for Oxycontin patent violation

Purdue Pharma says it will appeal.

Novo sued over generic Prandin claim

Three drug purchasing companies have taken the Denmark drugmaker to court in the US. The charge: wrongfully keeping generics off the market.

Patent cliff a drag on 2012 health spend

Patent cliff a drag on 2012 health spend

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Generics accounted for almost 75% of dispensed drugs in 2012, according to CMS researchers.

2014 shaping up to be bridge year for Lilly

2014 shaping up to be bridge year for Lilly

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The company's guidance aligns with expectations that 2014 will be a nail-biter.

Teva, Pfizer settle on Viagra generic date

Teva said a settlement will allow it to sell a copy of the blockbuster ED pill prior to the official LOE.

Eisai loses DEA battle

A court refuses to compel a government agency to schedule the firm's epilepsy drug, as the med's patent clock ticks.

Merck seeks way to stem sales slide

Merck seeks way to stem sales slide

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The company says it is moving its Januvia sales pitch from defending market share to expanding it.

Passing Plavix shadow, BMS sees sales bump

Passing Plavix shadow, BMS sees sales bump

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BMS is showing signs of emerging from the cliff, but doubt lingers on Eliquis's slow launch in a post-Plavix marketplace.

Study shows swift move from brand to generic drugs

Study shows swift move from brand to generic drugs

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Researchers say it's not just payers supporting the switch, and all ages appear to be brand agnostic.

Study shows swift move from brand to generic drugs

Study shows swift move from brand to generic drugs

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Researchers say it's not just payers supporting the switch, and all ages appear to be brand agnostic.

Teva trimming 10% of staff ahead of MS drug expiry

Teva trimming 10% of staff ahead of MS drug expiry

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The generics giant said it will lay off about 5,000 employees as it braces for the expiry of one of its specialty brands.

Teva's generic Advair may sit 'til 2018

The generics maker says it may take five years for its iteration of the GSK asthma/COPD brand to hit the market.


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