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Patient Communities

FDA streamlines patient access information

Deborah Weinstein May 06, 2013

A new FDA site gives patients a one-stop shop for commenting on pending regulations, finding clinical trials and navigating treatment options.

In Barcelona, navel-gazing pharmas find patient engagement lacking

James Chase March 19, 2013

Executives from big pharma pulled few punches on the opening day of eyeforpharma's Barcelona 2013 conference, lambasting their industry for its failure to adequately serve patients and develop enough innovative products.

MS patients hungry for info on orals, says survey

Matthew Arnold March 14, 2013

MS patients have an "insatiable appetite" for information about treatments online, particularly the new class of oral treatments, whose manufacturers could be doing more to prep them for switch conversations, a survey suggests.

Use social networks to fight childhood obesity, says AHA

Matthew Arnold December 10, 2012

The American Heart Association is trying to get us thinking about using social networks—in both the old-school, interpersonal connections sense as well as the newer electronic one—to tackle childhood obesity.

Pfizer, J&J, Novartis and Sanofi tops in social media, say patients

Matthew Arnold October 17, 2012

Pfizer has the strongest social media presence of any pharma, a WEGO Health/Digital Health Coalition poll suggests.

Between patients and pharmas online, a disconnect

Matthew Arnold September 25, 2012

Hearing patient activists and pharma and agency execs talk about connecting through social and other online channels brings to mind a room full of awkward wallflowers at a high school dance.

Remedy Health buys HealthCentral, promises broader ad reach

Marc Iskowitz November 29, 2011

Health information site HealthCentral has been acquired by Remedy Health, a multimedia provider of content and tools designed to help people manage disease, the firms said today.

WEGO Health launches online video venture

Matthew Arnold July 05, 2011

WEGO Health is launching an ad-supported online video network, dubbed WEGOHealth.tv, that will feature "conversation-style videos" featuring its medical subject matter expert "health activists."

Orphan patient communities grow online

Marc Iskowitz February 23, 2011

Specialty pharma companies are launching online hubs tuned to the needs of the orphan community.

GSK and HGS put the 'us' in lupus, ahead of Benlysta FDA decision

Ben Comer January 27, 2011

GlaxoSmithKline and Human Genome Sciences launched a patient community for lupus sufferers and their friends and family, in anticipation of an FDA decision on Benlysta in March.

Patient advocacy influential in drug development, says panel

Ben Comer December 08, 2010

Patient advocacy groups are an increasingly valuable resource for pharma manufacturers and FDA throughout the drug development process, since they provide, among other things, a crucial perspective, according to a New York Pharma Forum panel last week.

In "Wild West" of Facebook sites, snakeoil salesmen abound

Matthew Arnold November 03, 2010

Social networks are a "Wild West" of medical misinformation, a study has found. More than one in four comments on Facebook diabetes communities is promotional in nature, generally for unapproved products, Harvard and Brigham and Women's Hospital researchers said.

WebMD launches social networking venture

Matthew Arnold March 10, 2010

WebMD is launching a social networking platform, dubbed WebMD Health Exchange, aimed at giving users more control and connecting them with experts to talk about health issues in real time.

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.