Patient Engagement

Apple helps a blind drummer and nonverbal teen thrive in new spots

Apple helps a blind drummer and nonverbal teen thrive in new spots

Siri and accessibility features take center stage in ads for Global Accessibility Awareness Day.

Giant's Kristina Ellis Highlights 6 Campaigns that Create Empathy

Giant's Kristina Ellis Highlights 6 Campaigns that Create Empathy

Here are six creative campaigns that use creativity to connect with the audience.

Drugmakers formalize patient roles as they work to define patient centricity

Drugmakers formalize patient roles as they work to define patient centricity

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For years pharma has said it needs to be more focused on patients, has it delivered?

How a startup is educating kids with diabetes with a teddy bear

How a startup is educating kids with diabetes with a teddy bear

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Sproutel CEO Aaron Horowitz talks about how Jerry the Bear came to life and why endocrinologists are stocking the bear in their offices.

An emotional bond with patients is key, says Elemental Machines' Iyengar

An emotional bond with patients is key, says Elemental Machines' Iyengar

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At the MM&M Transforming Healthcare conference, Iyengar told attendees how to take into account a consumer's behavior and emotion when marketing medical products.

Using humor: Why pharma doesn't need to fear social media

Using humor: Why pharma doesn't need to fear social media

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Healthcare and tech executives say it's possible for pharma to engage, use humor, and have fun on social media.

How to seize your omnichannel moment

How to seize your omnichannel moment

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Patients and doctors are looking for orchestrated customer engagement and expect omnichannel excellence. Are healthcare marketers ready?

Omnichannel marketing tech opens new doors for engagement

Omnichannel marketing tech opens new doors for engagement

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Omnichannel as company commitment is nothing new to technical marketing in pharma. Marketers now need a broader omnichannel funnel continuously open to deeper customer engagement.