Patient groups prompt NYU to pull ads

Share this article:

Bowing to outraged patient advocates, NYU Child Study Center said it will halt its controversial print and outdoor ads aimed at raising awareness of mental health problems in kids.

The ads, produced pro-bono by BBDO, take the form of ransom notes from a range of psychiatric disorders including autism, ADHD, Asperger syndrome, depression, bulimia and obsessive compulsive disorder. Patient groups said the ads, which appeared in regional publications and billboards, kiosks and construction sites around New York, reinforced damaging stereotypes, wrongly suggesting that children with autism and other psychiatric disorders are helpless and incapable of functioning in society.

The NYU Child Study Center's director, Harold Koplewicz, MD, said in a statement that while the ads got people's attention, they'd become a distraction from the issues they were meant to raise awareness of. 
Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Antidote: On Cystic Fibrosis treatments

Antidote: On Cystic Fibrosis treatments

Recent treatments in CF, including the inhaled antibiotic Tobramycin, have increased lifespan well into adulthood.

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

The $3 generic and the $1,000 pill: pharma ...

What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?

Leadership Exchange Uncut : The Agency-Client Relationship

Leadership Exchange Uncut : The Agency-Client Relationship

Click the above link to access MM&M's first Leadership Exchange Uncut e-book, "The Agency-Client Relationship"