Patient Partners

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A showcase of select healthcare marketing and media ­companies that offer comprehensive patient-centric services, comprising a concise profile of each, with details of their services and offerings, areas of expertise and their take on what patient-centricity means and whether or not the industry is doing enough to meet patient needs. Each listing also features a quick rundown of essential company stats, including contact information.

Click on the company name below to read its profile:

Artcraft Health

Atlantis Healthcare

LDM Group

MicroMass Communications

OPUS Health

TrialCard

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Artcraft Health

Company Profile

As patients' individual needs and expectations evolve, they are becoming more engaged and are in some cases actively participating in their healthcare for the first time. In today's world, health education needs to reach patients in the physician's office, in the home, or on the move.

At Artcraft Health, we understand that. Our mission is to engage patients and physicians and prepare them for an ever-changing healthcare environment. We partner with our clients to break down barriers and create cutting-edge, custom, strategic, multichannel solutions that promote positive health outcomes through clear and engaging patient education.

Services and Offerings

  • Strategy: Branded and unbranded solutions; patient and physician education; awareness, compliance and adherence tactics and campaigns
  • Content: Medical writers, researchers, nurses, PhDs, and clinical educators
  • Creative: Design, medical animation, and illustration related to patient and physician education, including easels, biologic and medical models, posters, brochures, advertisements, and digital tools and applications
  • Digital: animations, biologic educational applications and tools, infographics, gamification, mobile applications, video presentations; website design, execution, and hosting
  • Analytics: SEO, meta-data and keyword implementation, ROI, market research
  • Client services: MLR training, client engagement, and account management
  • Information technology: Software design, developing, coding, and engineering
  • Additional resources: Production, fulfillment, and packaging
  • Artcraft Health services and offerings are created and executed internally for increased efficiency and collaboration.

Core Capabilities

Our core capabilities are anchored in our mission of facilitating positive health outcomes. We strategize multichannel campaigns leveraging our internal capabilities from the traditional to the digital to build brand equity and address unmet patient education needs. We provide solutions and services within our clinical, consumer, medical device and commercial divisions.

What does patient-centricity mean to you and is the industry doing enough to fulfill the needs of patients?

To be “patient-centric,” is the action of empowering patients to become active participants in their healthcare. Our internal research suggests the health and education services that patients want are not what they are receiving. There are clear unmet needs in current educational practices that do not reach or address the individual patient journey. We believe that the future of healthcare will depend on the pharmaceutical industry, healthcare providers, and patients collaborating to improve patient outcomes and that the first step toward that goal begins with delivering clear, actionable, relevant, and engaging patient education.

Address: 39 State Route 12, Flemington, NJ, 08822 Phone: 908-782-4921
Website: www.artcrafthealth.com New Business Contact: Mike Viscel, Director Business Development, mviscel@artcrafthealth.com; Brian Schaechter, Director Business Development-Clinical Trials, ­bschaechter@artcrafthealth.com Year Founded: 2003 Employees: 75
­Holding Company: The Artcraft Group Inc. Sample Clients: Novartis, Gilead, Pfizer 

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Atlantis Healthcare

Company Profile

Atlantis Healthcare creates and executes tailored patient support programs and personalized interventions to address treatment adherence across a wide range of diseases.  Led by one of the world's largest health psychology teams, our patient-centric approach is designed to improve health outcomes, reduce the cost of nonadherence and deliver optimal value for all healthcare stakeholders.

Services and Offerings

We provide end-to-end creation and execution of innovative treatment adherence campaigns including:

• Strategy development
• Clinical research to provide in-depth understanding of stakeholder needs
• Multichannel interventions using advanced ­technology and traditional tools
• Project management
• Creative communications
• Evaluation/reporting of outcomes

Core Capabilities

Pharma companies are aware of the high cost of nonadherence yet struggle to find effective solutions.  Nearly 1 in 3 patients don't fill their prescriptions, and 3 in 4 don't take treatments as prescribed1.  Clearly, there needs to be a paradigm shift in how industry addresses sub-optimal adherence.

Atlantis Healthcare pioneered a unique approach to treatment adherence grounded in the belief that nonadherence is a behavior fueled by a personal belief system.  In order to improve adherence, we must first understand the beliefs driving that behavior for each patient.

Research from our health psychology team shows how existing psychological models can be used to identify factors that contribute to medication nonadherence2.  Our health psychology experts use this framework to assess adherence risk factors within the patient population including medication beliefs and illness perceptions as well as practical and system-related barriers.  We then design interventions to reduce adherence barriers and change unhelpful beliefs to empower patients to self-manage their illness, long-term.

1 “Take as directed: a prescription not followed”
Alexandria, VA; National Community Pharmacists Association; December 2006
2 Jackson C, Eliasson L, Barber N, Weinman J. Applying COM-B to medication adherence.
The European Health Psychologist 2014, 16(1), 7-17.

What does patient-centricity mean to you and is the industry doing enough to fulfill the needs of patients?

Patient-centricity is a purposeful focus on the needs, challenges and belief systems of each individual patient—and the foundation of successful treatment adherence outreach.

Many healthcare companies believe they act in a patient-centric way but miss a critical insight. They conduct research to understand their patient's age, family status, disease state and whether they follow treatment—and create materials intended to support target patient groups. However, their data doesn't explain why individual patients cannot or choose to not follow their treatment.  We must first understand the individuals' motivators and barriers to adhere before we can claim to embrace a truly patient-centric approach.

Address: 4 Commerce Drive, Cranford, NJ 07016 Phone: 908-988-2351 Website: www.atlantishealthcare.com/us Offices: Australia, Germany, New Zealand (HQ), Spain, UK, US New Business Contact: Jennifer Sigaud, Managing Director, ­Jennifer.sigaud@atlantishealthcare.com or 908-988-2360 Year Founded: 1995 ­Sample Clients: Pharmaceutical, biotech and medical device companies

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LDM Group

Company Profile

LDM Group, LLC (LDM) is a leading provider of behavior based prescription management programs. We provide timely and clinically relevant healthcare messaging through a patented process that serves to improve patient compliance and outcomes, while preserving privacy. As a targeted healthcare communications company, LDM connects prescribers, pharmacists, and patients. LDM's network is made up of e-prescribing, electronic medical record (EMR), and electronic health record (EHR) applications, chain and independent pharmacies, and sponsors of healthcare-related educational materials such as pharmaceutical manufacturers, health plans, payors, and PBM's.

We take pride in delivering solutions that:

• Are delivered in workflow through the trusted healthcare professional thus building better provider-patient relations
• Allow for a configurable solution that adapts to specific protocols to support consistent and reliable outcomes
• Provide customized patient education and engagement programs that help meet Meaningful Use and ACO requirements
• Ensure multiple delivery methods for patients based on patient preferences (print, email, SMS, etc.).
Services and Offerings

Accessing the Health Care Professional (HCP) and empowering patients has never been easier with LDM Group's suite of products.

• PhysicianCare™
• ScriptGuide®
• eCopay®
• eCopay Advantage®
• PharmacistCare™
• CarePoints®

What does patient-centricity mean to you and is the industry doing enough to fulfill the needs of patients?

To LDM Group, patient-centricity means “beginning with the end in mind”, and working back from there. Everyone in healthcare talks about “positive outcomes”, but that can't happen unless we view healthcare through the lenses of the patient and their providers.  What drives their behavior?  What information do they need? What obstacles do they face? And how can we improve the patient-provider relationship? That requires a level of vigilance and dedication that's never “enough,” but the value it delivers is more than worth the effort required.

Address: 10845 Olive Boulevard, Suite 308, St. Louis, MO 63141 Phone: 314-567-0551 Website: www.ldmgrp.com Sales Contact: Jeff Wiltrout, SVP Sales & Marketing, Jwiltrout@ldmgrp.com or Sales@ldmgrp.com, 314-567-0551 Office Locations: St. Louis, MO and Blue Bell, PA

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MicroMass Communications

Company Profile

Patient-centricity. These words don't just describe our offerings. They are how we've operated for over 20 years. As an agency with an expertise in human health behavior, we build patient marketing programs that are fundamentally different. Going beyond messages and education, we deploy evidence-based techniques from the behavioral sciences to engage patients in a meaningful way — and drive optimal outcomes.

Core Capabilities

Our programs address the complexities of behavior with strategies like motivational interviewing, cognitive behavioral techniques, and problem solving.  It is this seamless integration of science, art, marketing and technology that allows us to meet brand objectives, drive lasting behavior change, and engage people with products.

Services and Offerings

We specialize in developing patient support, engagement, and relationship marketing programs. Some recent efforts include:

• Time2Focus, a proprietary mobile app that helps patients build problem-solving skills to manage type 2 diabetes.  Using gamification principles, the experience guides patients through skill-building activities related to real-world scenarios, including monitoring glucose, staying active, and healthy eating. The app is currently being tested in a clinical trial and will be available late 2014. We plan to apply this platform to other chronic diseases in 2015.
• Relationship marketing programs to help people with HCV work toward a cure
• Toolkits to help oncology nurses more effectively counsel patients with bone metastases
• An online community for patients living with pulmonary arterial hypertension
• A disease education program to support cancer patients taking oral oncology therapies

Our mission—to improve health outcomes through the application of behavioral science—has spread beyond programs and campaigns to gain the attention of organizations who want to enhance their capability in behavior change. Recently, we added behavioral consulting and clinical educator team tools and trainings to our offerings.

What does patient-centricity mean to you and is the industry doing enough to fulfill the needs of patients?

We think first about people, not products, and address human needs to achieve better outcomes. For Pharma, this means viewing success in the context of real world results, rather than clinical benchmarks, and putting the patient at the center of drug development and commercialization.  For this to occur, Pharma needs to help patients build the skills they need to manage their diseases more effectively, thus completing an evolution from a marketing playbook built around a brand to one that actively engages patients in their care.

Address: 11000 Regency Parkway, Suite 300, Cary, NC 27518 Phone: 919-851-3182
Website: www.micromass.com New Business Contact: Jude Kelly, Director of ­Business Development, jude.kelly@micromass.com or 919-256-2401 Year Founded: 1994 Employees: 68 Holding Company: N/A Sample Clients: GSK, Gilead, Novo Nordisk, Sanofi, United Therapeutics, Amgen, Merck

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OPUS Health

Company Profile

OPUS Health, a division of Cegedim Relationship Management, is the premier loyalty marketing company with over a decade of experience helping pharmaceutical companies implement HCP trial as well as patient acquisition and adherence solutions. We design, manage, and measure co-pay, voucher, debit card, cash discount, buy-and-bill, and medication adherence programs. We process all pharmacy claims with our in-house claims adjudication system, which enables us to customize solutions in ways other suppliers cannot. Why have pharmaceutical companies trusted OPUS Health to provide patient savings more than 75 million times? Because it works.

Services and Offerings

• Co-Pay Reduction and Sample Vouchers
• Pharmacy and In-Office Debit Card Programs
• Cash Discount Pharmacy Network
• Medical Billing Solutions
• Targeted NP/PA Educational Events
• Patient Relationship Marketing
• Medication Adherence Campaigns
• Prior Authorization and Benefits Verification ­Services
• Web-Based Rebate Programs

Core Capabilities

• Processes all types of pharmacy claims with our in-house claims adjudication system.  This allows unlimited business rule flexibility with customers' programs.
• Unrivaled account management assembled with ­strategic thinkers to ensure alliance with both
short and long-term customer goals.
• Pre and post program analytics (ROI, Persistence & Compliance), predictive models, and outcomes-based studies.
• Patient Relationship Marketing from behavior-based adherence messaging to multi-dimensional personalized support programs.
• HCP Social Network with recruitment capabilities, e-detailing, and co-pay card enablement.
• Patient, Pharmacist, and Prescriber web portals to promote and process patient savings programs.

What does patient-centricity mean to you and is the industry doing enough to fulfill the needs of patients?

There are numerous ways the industry views patient-centricity ranging from a focus on adherence to providing disease educational support. We recognize that the industry has taken a large step forward in evolving from a product and HCP-centric culture. This change was not easy given the fear that established relationships with physicians may be put at risk. We believe that patient centricity needs endorsement by senior management to drive both the cultural change and define the necessary tools. Successful companies will engage the voice of the patient earlier in product development to help shape, develop and introduce meaningful support programs.

Address: 1425 Rt. 206 South, Bedminster, NJ 07921 Phone: 908-443-2000
Website: www.opushealth.com Email: challenge@opushealth.com
Year Founded: 1996 Parent Company: Cegedim Relationship Management
Clientele: all size bio-tech and pharmaceutical manufacturers and their agencies 

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TrialCard

Company Profile

TrialCard offers the industry the largest portfolio of patient access solutions for pharmaceutical brand needs.  The people of TrialCard are at the foundation of every solution. With nine patents for innovative solutions, our people have shown that their creative thinking, and determination sustain our success. TrialCard employees bring years of pharmaceutical industry experience, project management, strategic military experience, and customer service into an entrepreneurial culture.

Services and Offerings

• Patient Access Resources (Co-pay, Voucher, Prescriber Feedback, Adherence)
• Rx Abandonment Solutions
• Customer Experience Management
• Brand Support Hub
• Pulse Analytics

TrialCard has established itself as the largest provider of patient access programs in the industry, processing over $1 billion in patient benefits per year to help brand manufacturers achieve their goals with prescribers, patients, and pharmacists. For TrialCard, patient access covers a number of different channels that include:

• Traditional Patient Access Solutions delivered via co-pay and voucher
• Pharmacist-delivered Patient Access Solutions for prescriptions that would previously have been abandoned
• Direct-to-Patient Access Solutions proven to affect adherence
• Tele-detailing Solutions that improve patient access to prescribed care
• Highly integrated Access Channel for Integrated Hub Product Access connecting provider, specialty pharmacy, payer, patients, and caregivers

Rx Abandonment: TrialCard has a proven solution for prescription abandonment. In a 6-month beta test, results demonstrated that 1 out of 5 patients, who would have abandoned their prescribed medicine, filled the prescription as directed by their physician.

Customer Experience Management: TrialCard's award-winning Customer Experience Center offers customer-focused solutions to support your initiatives. Our solutions reached the target prescriber 60% more often than standard tele-detailing at 7% of the cost of a traditional sales force.

• Share of Voice—Targeted outreach to deliver your brand message
• Product Safety—Full-service, customizable support for product quality complaints, medical inquiries, and adverse event communications
• Customer Service—24/7 support from informed representatives

Pulse Analytics: TrialCard Pulse Analytics provides multiple levels of analysis of physician profitability, geographic performance, and offer effectiveness. TrialCard partners with your brand to provide robust program tracking, insight into market trends, and strategic suggestions for meeting goals and the needs of your patients.

What does patient centricity mean to you and is the industry doing enough to fulfill the needs of patients?

Improving patient access to care is a patient-centric approach that improves patient outcomes. Innovative patient centric solutions combined with patient-focused analytics ensures dedicated ROI for brands. There has been a surprisingly low level of activity on the evaluation of quality patient access solutions. We mistakenly assume that programs work because more prescriptions are being written.

Analytics help us:
• Understand the relationship between the frequency of use and access solution
• Measure patient persistence over time
• Identify and profile the most responsive MDs by class
• Construct predictive models for patient adherence

Analytics help a brand program become patient-centric which maximizes brand and patient ROI. 

TrialCard Incorporated® provides a comprehensive portfolio of Post-Script Solutions™ at Point of Care, Patient Access Management, and Point of Sale for the life cycle of pharmaceutical brands. Since opening its doors in 2001, TrialCard has been awarded multiple patents related to the processing and marketing of patient access programs. TrialCard is the largest provider of patient access programs in the industry, processing over $1 billion in patient benefits per year to help brand manufacturers achieve their goals with prescribers, patients, and pharmacists. For more information on TrialCard, please visit www.TrialCard.com

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