Patient Report 2014

Overview: Building Bridges

Overview: Building Bridges

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Patients would like to get a lot more help from pharma, and pharma would like to help patients get a lot more. For any other industry with a loyal customer base, this would be a dream scenario. James Chase explores the disconnect

Social Media Analytics: Sentiment Mining

Social Media Analytics: Sentiment Mining

Social media monitoring offers more than just a snapshot of what patients are saying about your products. With the proper analysis, it can help get your launch back on track. Ernst & Young's Ric Cavieres and Karntipa Pisalyaput explain using a fictitious brand, Hilodax

Think Tank: Patient Centricity

Five industry experts discuss what it's really going to take to put the patients at the top of the healthcare pyramid

Patient Partners

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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