Patient Report 2014
Patients would like to get a lot more help from pharma, and pharma would like to help patients get a lot more. For any other industry with a loyal customer base, this would be a dream scenario. James Chase explores the disconnect
Social media monitoring offers more than just a snapshot of what patients are saying about your products. With the proper analysis, it can help get your launch back on track. Ernst & Young's Ric Cavieres and Karntipa Pisalyaput explain using a fictitious brand, Hilodax
Five industry experts discuss what it's really going to take to put the patients at the top of the healthcare pyramid
The 2015 healthcare agency questionnaire, for firms hoping to be featured in the Top 100 Agencies issue, is live. Click here to be considered.