Patient Report 2014

Overview: Building Bridges

Overview: Building Bridges

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Patients would like to get a lot more help from pharma, and pharma would like to help patients get a lot more. For any other industry with a loyal customer base, this would be a dream scenario. James Chase explores the disconnect

Social Media Analytics: Sentiment Mining

Social Media Analytics: Sentiment Mining

Social media monitoring offers more than just a snapshot of what patients are saying about your products. With the proper analysis, it can help get your launch back on track. Ernst & Young's Ric Cavieres and Karntipa Pisalyaput explain using a fictitious brand, Hilodax

Think Tank: Patient Centricity

Five industry experts discuss what it's really going to take to put the patients at the top of the healthcare pyramid

Patient Partners

This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.

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