Patient Report 2014
Patients would like to get a lot more help from pharma, and pharma would like to help patients get a lot more. For any other industry with a loyal customer base, this would be a dream scenario. James Chase explores the disconnect
Social media monitoring offers more than just a snapshot of what patients are saying about your products. With the proper analysis, it can help get your launch back on track. Ernst & Young's Ric Cavieres and Karntipa Pisalyaput explain using a fictitious brand, Hilodax
Five industry experts discuss what it's really going to take to put the patients at the top of the healthcare pyramid
Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.