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Patients
Pre-op videos may ease recovery for cancer patients: study
Deborah Weinstein
May 03, 2012
What-to-expect videos were associated with lower rates of pain and increased surgery satisfaction, according to a study that focused on cancer patients.
Branded drug spend up, but slower growth ahead
Marc Iskowitz
April 05, 2012
Last year, a wave of new products brought the industry succor as it awaits the full impact of the patent cliff on blockbuster brands. But companies should brace for contraction.
Remedy Health buys HealthCentral, promises broader ad reach
Marc Iskowitz
November 29, 2011
Health information site HealthCentral has been acquired by Remedy Health, a multimedia provider of content and tools designed to help people manage disease, the firms said today.
Lilly refreshes patient ed portal, launching YouTube channel
Matthew Arnold
June 15, 2011
Eli Lilly & Co. refreshed its Lilly for Better Health program with a multichannel platform and a YouTube channel.
Orphan patient communities grow online
Marc Iskowitz
February 23, 2011
Specialty pharma companies are launching online hubs tuned to the needs of the orphan community.
Pfizer clinical director calls for better understanding of e-patients
James Chase
September 29, 2010
A senior Pfizer R&D executive is calling for clinical trials to make better use of the phenomenon of the "empowered e-patient" - but admits that highly interactive e-patients can pose challenges to the data collection process.
Covidien launches opioid patient safety alliance
Ben Comer
September 08, 2010
Covidien launched a patient safety organization - the Collaborating & Acting Responsibly to Ensure Safety (CARES) Alliance - today, featuring tools and resources for patients, physicians and pharmacists.
"Metabolic mindset" common to obese patients, says survey
Matthew Arnold
September 07, 2010
An agency said a survey of 1,500 Americans with one or more metabolic disorders revealed four behavioral types common across diabetes, obesity and other conditions.
Abbott launches website, widget for psoriasis awareness
Ben Comer
August 12, 2010
Abbott launched a psoriasis educational website and a widget, the latter offering weekly tips and facts delivered to the user's personal desktop.
Patients look to docs for web suggestions -- but most don't get them
James Chase
June 09, 2010
Consumers want more help from their doctors in finding relevant health information on the web, but their doctors are often failing to deliver, according to new research by consumer engagement specialist Kyp and Opinion Research Corporation.
Video Exclusive
Web Exclusives
Five industry experts advise specialty pharma company on digital strategy
April 20, 2012
Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
MM&M Awards 2011 HIghlights
The Best MM&M Awards Ever!
MAHF Ceremony 2012
Photos from the Medical Advertising Hall of Fame Awards ceremony
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