Thanks for choosing mmm-online.com Sign up for your FREE account now and join the thousands of other healthcare marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Email*

Password*

Keep me logged in Forgot your password?

Email*

Patients

FDA gut-checks DTC clarity

Deborah Weinstein May 14, 2013

The new survey will study whether patients understand how efficacy is calculated and experiment with ways to make communications clearer.

Studies show cheaper drugs don't add up to greater use

Deborah Weinstein May 09, 2013

Two studies released show that the story behind lower consumer healthspend isn't about generics improving health.

WebMD on the hunt for new business

Deborah Weinstein May 08, 2013

The CEO's unexpected departure is part of the health information brand's latest changes. On the table: possible acquisitions. In progress: a new federal contract and new website content. Ignored: if the company wants to be bought.

FDA streamlines patient access information

Deborah Weinstein May 06, 2013

A new FDA site gives patients a one-stop shop for commenting on pending regulations, finding clinical trials and navigating treatment options.

Docs haven't mellowed on DTC, snap poll suggests

Matthew Arnold May 01, 2013

The FDA wants to know how physician attitudes towards direct-to-consumer advertising have evolved since the agency last asked them, in 2002. If a snap poll by CMI/Compas is any indication, drug companies probably won't like the answers.

Business Briefs: Manhattan Research, KPMG, Scioderm and GSK

April 30, 2013

Health-seeking consumers continue social-media push; Scioderm scores FDA's "Breakthrough" designation for bullosa agent; and GSK files NDA for airway treatment.

Consumers Must Make Own Choices as Health Guidelines Change

Nancy Hicks April 19, 2013

Welcome to the ambivalent world of healthcare, where confusion reigns as shifts in science and guidelines seemingly raise more questions than they answer.

Diagnosing pricing issues

Deborah Weinstein April 10, 2013

CDC figures suggest patients are avoiding medications to save money, and show that out-of-pocket costs for US consumers are rising faster than those for consumers in many other countries

Providers lack proper resources for health education: study

Kevin McCaffrey February 05, 2013

Lack of access to patient-education materials in appropriate languages remains providers' biggest obstacle to serving culturally diverse patient populations, researchers found.

Studies point to a need for better physician-patient communication

Deborah Weinstein January 28, 2013

An adherence study found that when doctors laid out the whys and hows of prescribed medications, patients were more likely to take them. Other reports suggest that the communication gap is about more than the medication— including such factors as pricing, a desire for control, and undisclosed medical information.

Shire launches ADHD tech challenge

Matthew Arnold January 16, 2013

Taking a page from Sanofi, Shire is preparing to launch a developer challenge "to create technology driven solutions that aid individuals with ADHD during the transition from adolescence into adulthood."

Big Pharma pilots single-page drug info sheet

Deborah Weinstein August 14, 2012

Three drugmakers teamed up with Catalina Health to design prescription-information sheets patients will actually read and understand.

In health education, providers prefer paper: study

Marc Iskowitz July 30, 2012

Many health education materials delivered by HCPs end up being viewed as print-outs, one study suggests.

Video education effort aims at patients, doctors

Marc Iskowitz July 27, 2012

A new video-based educational series will aim to tailor content to both patients and physicians, the firms behind the effort say.

Pre-op videos may ease recovery for cancer patients: study

Deborah Weinstein May 03, 2012

What-to-expect videos were associated with lower rates of pain and increased surgery satisfaction, according to a study that focused on cancer patients.

Branded drug spend up, but slower growth ahead

Marc Iskowitz April 05, 2012

Last year, a wave of new products brought the industry succor as it awaits the full impact of the patent cliff on blockbuster brands. But companies should brace for contraction.

Remedy Health buys HealthCentral, promises broader ad reach

Marc Iskowitz November 29, 2011

Health information site HealthCentral has been acquired by Remedy Health, a multimedia provider of content and tools designed to help people manage disease, the firms said today.

Lilly refreshes patient ed portal, launching YouTube channel

Matthew Arnold June 15, 2011

Eli Lilly & Co. refreshed its Lilly for Better Health program with a multichannel platform and a YouTube channel.

Orphan patient communities grow online

Marc Iskowitz February 23, 2011

Specialty pharma companies are launching online hubs tuned to the needs of the orphan community.

Pfizer clinical director calls for better understanding of e-patients

James Chase September 29, 2010

A senior Pfizer R&D executive is calling for clinical trials to make better use of the phenomenon of the "empowered e-patient" - but admits that highly interactive e-patients can pose challenges to the data collection process.

Covidien launches opioid patient safety alliance

Ben Comer September 08, 2010

Covidien launched a patient safety organization - the Collaborating & Acting Responsibly to Ensure Safety (CARES) Alliance - today, featuring tools and resources for patients, physicians and pharmacists.

"Metabolic mindset" common to obese patients, says survey

Matthew Arnold September 07, 2010

An agency said a survey of 1,500 Americans with one or more metabolic disorders revealed four behavioral types common across diabetes, obesity and other conditions.

Abbott launches website, widget for psoriasis awareness

Ben Comer August 12, 2010

Abbott launched a psoriasis educational website and a widget, the latter offering weekly tips and facts delivered to the user's personal desktop.

Patients look to docs for web suggestions -- but most don't get them

James Chase June 09, 2010

Consumers want more help from their doctors in finding relevant health information on the web, but their doctors are often failing to deliver, according to new research by consumer engagement specialist Kyp and Opinion Research Corporation.

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.

Slideshows

Peter Frishauf, founder of Medscape, delivers his acceptance speech.

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner

Most Popular
Most Emailed
Most Recent