Patients

Is Pharma Taking the Wrong Approach to Patient-Centricity?

Is Pharma Taking the Wrong Approach to Patient-Centricity?

Life-sciences companies often behave as though focusing on patient needs is simply a matter of asking, "How can we provide patients with more services?

Is It Possible For Pharma To Be Truly Patient-centric?

Is It Possible For Pharma To Be Truly Patient-centric?

Although the industry wants to help patients get healthy - and wants to be a critical part in that process - there's a delicate balance to strike between selling product and achieving healthier outcomes.

Five things for pharma marketers to know: Wednesday, November 4, 2015

Five things for pharma marketers to know: Wednesday, November 4, 2015

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Many patients allow doctors to access their social-media accounts; Turing will reportedly lower the price of Daraprim by 10%; WebMD reports boost in traffic

EHRs, Patient Portals, and the "Four P's"

EHRs, Patient Portals, and the "Four P's"

Patient portals are an underutilized resource for a population hungry for health information.

How To Fix The 'Problems' With Social Listening

How To Fix The 'Problems' With Social Listening

Work hard to get everyone in your company to understand what you can learn from social listening—you'll know you're successful when inquisitive minds throughout the company start asking you the question, "Can we find out what patients are saying about this brand online?"

Orchestrating Key Stakeholder Engagement for Launch Success

Orchestrating Key Stakeholder Engagement for Launch Success

The modern healthcare landscape is complicated, and the terrain is even more gnarled for life sciences companies trying to bring new products to market.

Five things for pharma marketers to know: Friday, July 17

Five things for pharma marketers to know: Friday, July 17

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Gilead will limit financial assistance to patients to pressure payers; Biogen reports another PML case related to Tecfidera; Valeant buys Egyptian drugmaker

Patients expect pharma will boost engagement

Patients expect pharma will boost engagement

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The pharma business needs to take engagement far more seriously than it has in the past. At the same time, there are signs that the industry is finally acting with more urgency and even transparency.

Patient advocacy groups say pharma needs to be a better partner

Patient advocacy groups say pharma needs to be a better partner

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An inVentiv Health study indicates patient groups want more say in drug development and patient support.

UCLA looks to Twitter for health trends

UCLA looks to Twitter for health trends

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Researchers say Twitter could provide critical insight into health needs for hard-to-reach groups.

The Future of Connected Health and the Top Ten Takeaways from HIMSS

The Future of Connected Health and the Top Ten Takeaways from HIMSS

Join Phunware to explore how connected health will create new opportunities for engaging with patients before, during and after hospital visits.

Poll: Patients rely on others to help with OTC choices

Poll: Patients rely on others to help with OTC choices

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A Pfizer poll shows patients rely on over-the-counter medications but need help finding the right treatment.

Effective communication requires rethinking the patient experience

Effective communication requires rethinking the patient experience

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The patient journey concept needs a reboot, according to executives at the inaugural MM&M Transforming Healthcare conference.

Deconstructing Script Abandonment: New Perspectives on Why Patients Don't Fill

Deconstructing Script Abandonment: New Perspectives on Why Patients Don't Fill

In this webinar Zitter Health Insights will deconstruct script abandonment and provide you key findings around the impact on patient outcomes.

Patients do not feel connected to pharma

Patients do not feel connected to pharma

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Wego Health says fixing this problem requires incorporating patient perspectives before and after a product launch.

Making Mobile Patient Portals Useful

Making Mobile Patient Portals Useful

Though it's unlikely that patient portals will ever be accessed as often as mobile banking, ensuring that the patient portal provides obvious value to a patient's experience with a healthcare provider remains an important point.

The Delicate Human Side of Marketing Science

The Delicate Human Side of Marketing Science

For all the scientific tools that have fallen into our hands in the past few years, we are still largely falling short in our efforts to influence our audiences' behaviors.

Health Data Ushers in a New Era for Healthcare Communicators

Health Data Ushers in a New Era for Healthcare Communicators

Patients benefit when they can directly access their health data. Studies suggest that direct patient access to healthcare information could improve patient participation in healthcare and possibly quality.

Implement a Direct-to-Patient Approach to Increase Patient Engagement and Retention

Implement a Direct-to-Patient Approach to Increase Patient Engagement and Retention

Direct-to-patient approaches can positively impact real world and late phase research programs to increase engagement, retention and data collection.

The Patient Abroad: An Exploration of the Motivations and Impact of Medical Tourism

The Patient Abroad: An Exploration of the Motivations and Impact of Medical Tourism

As global healthcare borders become increasingly blurred, the internationally mobile patient may become a standard patient segment considered in healthcare market research.

The Next Disruptor of Clinical Trials? Try Apple

The Next Disruptor of Clinical Trials? Try Apple

Apple now offers a way for researchers and developers to easily create clinical trial data-collection apps, revolutionizing the way that patients can participate in clinical trials.

Survey shows docs overestimate adherence

Survey shows docs overestimate adherence

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A small physician survey shows doctors think their patients have higher adherence rates than the norm.

How Mobile Apps Increase Hospital Revenue and Patient Engagement Sponsored by Phunware

Phunware's VP Product Evangelist will explore how hospitals can implement a wayfinding and messaging solution, and how they can expect to benefit from it.

Patient survey indicates promise of EHR

Patient survey indicates promise of EHR

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The fifth annual Xerox survey of patients and electronic health records shows patients have high expectations for the digital data.

2013 healthcare spending crept upwards

2013 healthcare spending crept upwards

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Centers for Medicare and Medicaid Services says it is too early to blame a sluggish economy for slow growth.

Patients lie on EMRs

Clemson University researchers found that patients are not all that honest with healthcare providers.

How Mobile Apps Increase Hospital Revenue and Patient Engagement

Phunware's VP Product Evangelist will explore how hospitals can implement a wayfinding and messaging solution, and how they can expect to benefit from it.

As Pharma Slowly Opens Up, Patients Are Engaging Themselves

As Pharma Slowly Opens Up, Patients Are Engaging Themselves

Influential patients are reaching critical mass. What can't they do?

Site has doctors bid for business

Medibid users auction up care in exchange for a low price.

WellPoint tests prices, patients

Health insurer WellPoint found patients chose lower-priced MRIs when shown how much locations charged for the very same procedure, but the motivation is murky.

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