Patients

Orchestrating Key Stakeholder Engagement for Launch Success

Orchestrating Key Stakeholder Engagement for Launch Success

The modern healthcare landscape is complicated, and the terrain is even more gnarled for life sciences companies trying to bring new products to market.

Five things for pharma marketers to know: Friday, July 17

Five things for pharma marketers to know: Friday, July 17

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Gilead will limit financial assistance to patients to pressure payers; Biogen reports another PML case related to Tecfidera; Valeant buys Egyptian drugmaker

Patients expect pharma will boost engagement

Patients expect pharma will boost engagement

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The pharma business needs to take engagement far more seriously than it has in the past. At the same time, there are signs that the industry is finally acting with more urgency and even transparency.

Patient advocacy groups say pharma needs to be a better partner

Patient advocacy groups say pharma needs to be a better partner

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An inVentiv Health study indicates patient groups want more say in drug development and patient support.

UCLA looks to Twitter for health trends

UCLA looks to Twitter for health trends

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Researchers say Twitter could provide critical insight into health needs for hard-to-reach groups.

The Future of Connected Health and the Top Ten Takeaways from HIMSS

The Future of Connected Health and the Top Ten Takeaways from HIMSS

Join Phunware to explore how connected health will create new opportunities for engaging with patients before, during and after hospital visits.

Poll: Patients rely on others to help with OTC choices

Poll: Patients rely on others to help with OTC choices

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A Pfizer poll shows patients rely on over-the-counter medications but need help finding the right treatment.

Effective communication requires rethinking the patient experience

Effective communication requires rethinking the patient experience

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The patient journey concept needs a reboot, according to executives at the inaugural MM&M Transforming Healthcare conference.

Deconstructing Script Abandonment: New Perspectives on Why Patients Don't Fill

Deconstructing Script Abandonment: New Perspectives on Why Patients Don't Fill

In this webinar Zitter Health Insights will deconstruct script abandonment and provide you key findings around the impact on patient outcomes.

Patients do not feel connected to pharma

Patients do not feel connected to pharma

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Wego Health says fixing this problem requires incorporating patient perspectives before and after a product launch.

Making Mobile Patient Portals Useful

Making Mobile Patient Portals Useful

Though it's unlikely that patient portals will ever be accessed as often as mobile banking, ensuring that the patient portal provides obvious value to a patient's experience with a healthcare provider remains an important point.

The Delicate Human Side of Marketing Science

The Delicate Human Side of Marketing Science

For all the scientific tools that have fallen into our hands in the past few years, we are still largely falling short in our efforts to influence our audiences' behaviors.

Health Data Ushers in a New Era for Healthcare Communicators

Health Data Ushers in a New Era for Healthcare Communicators

Patients benefit when they can directly access their health data. Studies suggest that direct patient access to healthcare information could improve patient participation in healthcare and possibly quality.

Implement a Direct-to-Patient Approach to Increase Patient Engagement and Retention

Implement a Direct-to-Patient Approach to Increase Patient Engagement and Retention

Direct-to-patient approaches can positively impact real world and late phase research programs to increase engagement, retention and data collection.

The Patient Abroad: An Exploration of the Motivations and Impact of Medical Tourism

The Patient Abroad: An Exploration of the Motivations and Impact of Medical Tourism

As global healthcare borders become increasingly blurred, the internationally mobile patient may become a standard patient segment considered in healthcare market research.

The Next Disruptor of Clinical Trials? Try Apple

The Next Disruptor of Clinical Trials? Try Apple

Apple now offers a way for researchers and developers to easily create clinical trial data-collection apps, revolutionizing the way that patients can participate in clinical trials.

Survey shows docs overestimate adherence

Survey shows docs overestimate adherence

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A small physician survey shows doctors think their patients have higher adherence rates than the norm.

How Mobile Apps Increase Hospital Revenue and Patient Engagement Sponsored by Phunware

Phunware's VP Product Evangelist will explore how hospitals can implement a wayfinding and messaging solution, and how they can expect to benefit from it.

Patient survey indicates promise of EHR

Patient survey indicates promise of EHR

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The fifth annual Xerox survey of patients and electronic health records shows patients have high expectations for the digital data.

2013 healthcare spending crept upwards

2013 healthcare spending crept upwards

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Centers for Medicare and Medicaid Services says it is too early to blame a sluggish economy for slow growth.

Patients lie on EMRs

Clemson University researchers found that patients are not all that honest with healthcare providers.

How Mobile Apps Increase Hospital Revenue and Patient Engagement

Phunware's VP Product Evangelist will explore how hospitals can implement a wayfinding and messaging solution, and how they can expect to benefit from it.

As Pharma Slowly Opens Up, Patients Are Engaging Themselves

As Pharma Slowly Opens Up, Patients Are Engaging Themselves

Influential patients are reaching critical mass. What can't they do?

Site has doctors bid for business

Medibid users auction up care in exchange for a low price.

WellPoint tests prices, patients

Health insurer WellPoint found patients chose lower-priced MRIs when shown how much locations charged for the very same procedure, but the motivation is murky.

Key to successful digital outreach: think small

Key to successful digital outreach: think small

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Patients want to do more with mobile and see doctors less. Two studies outline the types of digital interventions patients are interested in.

Healthcare organization makes big data bigger

Credit card and loyalty program purchases will help Carolinas HealthCare System flag potential patient behavior issues.

Teva converts Copaxone users

The drugmaker's outreach efforts involve switching patients to the latest—and patented—Copaxone formulation.

Study links adherence with side effect worries

A study showed that side-effect fears keep asthmatics from sticking to medication regimens.

Remedy debuts long-form sponsored stories

Remedy debuts long-form sponsored stories

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The publisher aims to bring patient stories to life through long-form multimedia narratives.


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Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.