Patients

Is virtual reality the ultimate emotive storytelling tool?

Is virtual reality the ultimate emotive storytelling tool?

By

Wieden+Kennedy Portland's VR work for the National Multiple Sclerosis Society lets wheelchair-bound patients experience their favorite activities again, like dancing or surfing.

Infographic: Better promotion of clinical trials

Infographic: Better promotion of clinical trials

Companies spend $2 billion per year recruiting patients for clinical trials. A survey of 702 adults, conducted from December 2015 to January 2016, points to a need for more awareness.

Levy joins PatientsLikeMe, bringing the analyst closer to the patient in latest career move

Levy joins PatientsLikeMe, bringing the analyst closer to the patient in latest career move

By

Monique Levy, who's spent more than a decade helping drugmakers understand technology shifts, has joined PatientsLikeMe, the online discussion platform for people with chronic illness.

Balancing Opportunity and Responsibility in Healthcare Targeting

Balancing Opportunity and Responsibility in Healthcare Targeting

If you truly understand who your high writers and compliant patients are, you'll understand when and how to communicate with prospects that look and act like them.

No More 'Patient-Centric,' Please

No More 'Patient-Centric,' Please

By

Maybe it's time for pharma and healthcare marketers to put all the "patient-centric" talk on the shelf — not the actual paying-attention-to-patients part of it, but the trumpeting of it as the most noble of life-science virtues.

How My GI Health changed the conversation for patients

How My GI Health changed the conversation for patients

By

The motivating force behind My GI Health met initial resistance. After all, it came from a company executive who professed that his goal was to benefit all companies within that therapeutic area.

Ironwood's McCourt bets big on data and the patient-physician dialogue

Ironwood's McCourt bets big on data and the patient-physician dialogue

By

Tom McCourt says he's "a marketing guy who hopefully understands a little about drug development" even as he guided drugs like Prilosec to market.

The truth about a doctor's day: know-it-all patients and no time for lunch

The truth about a doctor's day: know-it-all patients and no time for lunch

By

There are big changes underway in the doctor-patient relationship, a study suggests, and it's a new reality to which biopharma must adjust.

Five things for pharma marketers to know: Tuesday, March 1, 2016

Five things for pharma marketers to know: Tuesday, March 1, 2016

By

Analysis questions Addyi's effectiveness; Horizon is subpoenaed about its patient assistance programs; AstraZeneca sells non-U.S. rights to constipation drug

My Orphan Drug Awakening

My Orphan Drug Awakening

One conversation with a real patient—followed by many more conversations with more patients—helped me see how important our work can be in the eyes of patients.

6 insights into today's healthcare consumer

6 insights into today's healthcare consumer

Finn Partners surveyed 1,000 adults to understand how often young Americans change doctors and how they talk to pharmacists.

What It Will Take to Make Pharma Consumer-Centric

What It Will Take to Make Pharma Consumer-Centric

If we as an industry want to be customer-centric in the same way that Apple or Amazon is, we need to change nearly everything about how we do business.

The New Patient Centricity Demands Clarity, Community—And Confidence

The New Patient Centricity Demands Clarity, Community—And Confidence

When it came to the issue of patient-centricity, each of us harbored at least a hint of cynicism.

Pricing debate changes perception of patient assistance programs

Pricing debate changes perception of patient assistance programs

By

Providing financial assistance to patients has become a common refrain in drugmakers' defense of high-priced drugs.

Is Pharma Taking the Wrong Approach to Patient-Centricity?

Is Pharma Taking the Wrong Approach to Patient-Centricity?

Life-sciences companies often behave as though focusing on patient needs is simply a matter of asking, "How can we provide patients with more services?

Is It Possible For Pharma To Be Truly Patient-centric?

Is It Possible For Pharma To Be Truly Patient-centric?

Although the industry wants to help patients get healthy - and wants to be a critical part in that process - there's a delicate balance to strike between selling product and achieving healthier outcomes.

Five things for pharma marketers to know: Wednesday, November 4, 2015

Five things for pharma marketers to know: Wednesday, November 4, 2015

By

Many patients allow doctors to access their social-media accounts; Turing will reportedly lower the price of Daraprim by 10%; WebMD reports boost in traffic

EHRs, Patient Portals, and the "Four P's"

EHRs, Patient Portals, and the "Four P's"

Patient portals are an underutilized resource for a population hungry for health information.

How To Fix The 'Problems' With Social Listening

How To Fix The 'Problems' With Social Listening

Work hard to get everyone in your company to understand what you can learn from social listening—you'll know you're successful when inquisitive minds throughout the company start asking you the question, "Can we find out what patients are saying about this brand online?"

Orchestrating Key Stakeholder Engagement for Launch Success

Orchestrating Key Stakeholder Engagement for Launch Success

The modern healthcare landscape is complicated, and the terrain is even more gnarled for life sciences companies trying to bring new products to market.

Five things for pharma marketers to know: Friday, July 17

Five things for pharma marketers to know: Friday, July 17

By

Gilead will limit financial assistance to patients to pressure payers; Biogen reports another PML case related to Tecfidera; Valeant buys Egyptian drugmaker

Patients expect pharma will boost engagement

Patients expect pharma will boost engagement

By

The pharma business needs to take engagement far more seriously than it has in the past. At the same time, there are signs that the industry is finally acting with more urgency and even transparency.

Patient advocacy groups say pharma needs to be a better partner

Patient advocacy groups say pharma needs to be a better partner

By

An inVentiv Health study indicates patient groups want more say in drug development and patient support.

UCLA looks to Twitter for health trends

UCLA looks to Twitter for health trends

By

Researchers say Twitter could provide critical insight into health needs for hard-to-reach groups.

The Future of Connected Health and the Top Ten Takeaways from HIMSS

The Future of Connected Health and the Top Ten Takeaways from HIMSS

Join Phunware to explore how connected health will create new opportunities for engaging with patients before, during and after hospital visits.

Poll: Patients rely on others to help with OTC choices

Poll: Patients rely on others to help with OTC choices

By

A Pfizer poll shows patients rely on over-the-counter medications but need help finding the right treatment.

Effective communication requires rethinking the patient experience

Effective communication requires rethinking the patient experience

By

The patient journey concept needs a reboot, according to executives at the inaugural MM&M Transforming Healthcare conference.

Deconstructing Script Abandonment: New Perspectives on Why Patients Don't Fill

Deconstructing Script Abandonment: New Perspectives on Why Patients Don't Fill

In this webinar Zitter Health Insights will deconstruct script abandonment and provide you key findings around the impact on patient outcomes.

Patients do not feel connected to pharma

Patients do not feel connected to pharma

By

Wego Health says fixing this problem requires incorporating patient perspectives before and after a product launch.

Making Mobile Patient Portals Useful

Making Mobile Patient Portals Useful

Though it's unlikely that patient portals will ever be accessed as often as mobile banking, ensuring that the patient portal provides obvious value to a patient's experience with a healthcare provider remains an important point.

OPINION


Click here to learn about the Agency Issue. 

Email Newsletters