Patients

Pre-op videos may ease recovery for cancer patients: study

May 03, 2012

What-to-expect videos were associated with lower rates of pain and increased surgery satisfaction, according to a study that focused on cancer patients.
 

Branded drug spend up, but slower growth ahead

April 05, 2012

Last year, a wave of new products brought the industry succor as it awaits the full impact of the patent cliff on blockbuster brands. But companies should brace for contraction.
 

Remedy Health buys HealthCentral, promises broader ad reach

November 29, 2011

Health information site HealthCentral has been acquired by Remedy Health, a multimedia provider of content and tools designed to help people manage disease, the firms said today.
 

Lilly refreshes patient ed portal, launching YouTube channel

June 15, 2011

Eli Lilly & Co. refreshed its Lilly for Better Health program with a multichannel platform and a YouTube channel.
 

Orphan patient communities grow online

February 23, 2011

Specialty pharma companies are launching online hubs tuned to the needs of the orphan community.
 

Pfizer clinical director calls for better understanding of e-patients

September 29, 2010

A senior Pfizer R&D executive is calling for clinical trials to make better use of the phenomenon of the "empowered e-patient" - but admits that highly interactive e-patients can pose challenges to the data collection process.
 

Covidien launches opioid patient safety alliance

September 08, 2010

Covidien launched a patient safety organization - the Collaborating & Acting Responsibly to Ensure Safety (CARES) Alliance - today, featuring tools and resources for patients, physicians and pharmacists.
 

"Metabolic mindset" common to obese patients, says survey

September 07, 2010

An agency said a survey of 1,500 Americans with one or more metabolic disorders revealed four behavioral types common across diabetes, obesity and other conditions.
 

Abbott launches website, widget for psoriasis awareness

August 12, 2010

Abbott launched a psoriasis educational website and a widget, the latter offering weekly tips and facts delivered to the user's personal desktop.
 

Patients look to docs for web suggestions -- but most don't get them

June 09, 2010

Consumers want more help from their doctors in finding relevant health information on the web, but their doctors are often failing to deliver, according to new research by consumer engagement specialist Kyp and Opinion Research Corporation.
 

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony