Five things for pharma marketers to know: Wednesday, May 11, 2016

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1. Cigna signed value-based contracts that allow the insurer to receive discounts on Sanofi's and Regeneron's Praluent and Amgen's Repatha if the new cholesterol-lowering drugs don't help patients as much as expected. (WSJ)

2. Yelp added healthcare data to its review pages for medical businesses like hospitals, nursing homes, and dialysis clinics. The company partnered with investigative news outlet ProPublica, which is providing the data. (Washington Post)

3. Digital publishers may lose up to $27 billion by 2020 due to ad blocking, according to new research. Apple intensified the ad-blocking threat when it included content blocking software in iOS9. (Juniper Research)

4. Presidential candidate Hillary Clinton said she is considering letting people who are 50 years old enroll in Medicare, the government health plan that is currently available to Americans aged 65 and up. (WSJ)

5. Researchers at Harvard Medical School found that industry payments to physicians in Massachusetts were more likely to prescribe brand-name drugs to patients with high cholesterol. (ProPublica)

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