PDI deal deploys 300 sales reps

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PDI signed a deal with an undisclosed major pharmaceutical company to employ 300 sales reps and is expected to reap $35–$40 million, the contract sales force provider said.

The contract followed the April termination of the firm's agreement with AstraZeneca, which affected approximately 800 field reps and had a projected $60–$70 million impact.

“This particular ‘major pharmaceutical company' was not necessarily in the market for additional representatives but when they saw the fact that we had some reps trained in a specific category, the light bulb went off and they thought, ‘hey, we could use those people,'” said Stephen Cotugno, PDI EVP of corporate development.

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