PDI selected for nutritional promo
Contract sales firm PDI has been selected by an unnamed provider of nutritional products to execute a promotional campaign over a three-month period.
The initiative will utilize 200 sales reps from PDI’s Select Access team to accelerate brand awareness among pediatricians nationally for a product launch.
PDI also announced that its talent acquisition business unit has been selected to recruit a sales team of up to 60 specialty reps and five managers for a global healthcare products company by the end of the second quarter.
The new business wins are welcome at PDI following four major pharma account losses at the firm during the past year.