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Pediatric
Sanofi education campaign aims to combat kid vax fears
Matthew Arnold
November 23, 2011
Sanofi Pasteur launched an education campaign aimed at blunting increasing skepticism of childhood vaccinations.
Novartis exploits J&J recall pains with Triaminic giveaway
Matthew Arnold
July 29, 2010
Novartis is capitalizing on rival J&J's woes with a giveaway of its new Triaminic OTC children's acetaminophen.
Bayer glucose meter aimed at gamers
Matthew Arnold
April 27, 2010
Bayer Diabetes Care partnered with Nintendo on a glucose meter for kids that incorporates gaming.
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