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Five things for pharma marketers to know: Wednesday, June 29, 2016

Five things for pharma marketers to know: Wednesday, June 29, 2016

GIlead Sciences' new HCV treatment receives approval; FDA adcomm votes in favor of Jardiance health-outcomes' claims; FDA names head of new oncology center

Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health

Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health

The new healthcare network combines several US and European professional agencies, Omnicom said.

Five things for pharma marketers to know: Tuesday, June 28, 2016

Five things for pharma marketers to know: Tuesday, June 28, 2016

Opdivo nets sixth Breakthrough Therapy designation; AstraZeneca seeks rare indication to block Crestor generics; Endo mulls sale to reduce debt

Valeant LGBTQ campaign seeks to avoid stereotypes

Valeant LGBTQ campaign seeks to avoid stereotypes

Tactics like a talking bear were employed to engage the LGBTQ community and millennials, along with a tagline promoting self-expression.

Five things for pharma marketers to know: Monday, June 27, 2016

Five things for pharma marketers to know: Monday, June 27, 2016

Former FDA commissioners said agency should be independent from HHS; Sanofi and BI confirm asset swap; FDA panel to vote on new Jardiance data

Five things for pharma marketers to know: Friday, June 24, 2016

Five things for pharma marketers to know: Friday, June 24, 2016

Brexit votes creates EU regulatory uncertainty; Obama plans to veto health saving accounts bill; broad Entresto adoption could prevent more than 28,000 deaths

Five things for pharma marketers to know: Thursday, June 23, 2016

Five things for pharma marketers to know: Thursday, June 23, 2016

Medicare cost-cutting panel will not be activated this year; more Americans are abusing opioids; BIO blasts ICER

Razorfish Health names new managing director

Razorfish Health names new managing director

David Paragamian, previously of Huntsworth Health, is the new managing director of Razorfish Health.

Non-profit behind 'Free Killer Tan' wants parents to practice sun safety

Non-profit behind 'Free Killer Tan' wants parents to practice sun safety

Mr. Sun serves as a follow-up to last year's social media campaign Free Killer Tan, and looks to encourage "UV-smart behaviors" among parents.

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