People News: GCI Health, Makovsky and MS&LGCI Health named Wendy Lund CEO, a new position. Lund joins GCI from MS&L, where she was EVP, global business and client development and a member of the global leadership team. She was also CEO of Publicis Consultants PR, an MS&L sibling shop. GCI Health was spun off as an independent unit in 2008 following GCI Group's merger with Cohn & Wolfe. Jill Dosik continues as president of the shop.
Makovsky & Co. has hired Frank Ovaitt as EVP in charge of integrating research into the firm's PR practice. Ovaitt is CEO emeritus of the Institute for Public Relations and professor of applied PR research at the George Washington University Graduate School of Political Management.
MS&L named Patricia Archambault VP, healthcare for its Montreal office. She was previously president and owner of Tutti Quanti PR, and before that was a VP at Fleishman-Hillard's Montreal office.