People News: Healthcare Regional Marketing

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Bill Goldberg was named president and CEO of Healthcare Regional Marketing, a Cincinnati-based marketing services firm that services pharma and healthcare industry clients. He was previously COO of the firm.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.