People News: Merck, Roska Healthcare Advertising and LyonHeart Communications
Roska Healthcare Advertising president Jay Bolling has bought out founder Jon Roska and taken on the role of chief executive at the independent agency. Bolling said the shop's heritage in direct marketing will prove particularly valuable as the healthcare industry shifts from mass-market strategies to more cost-effective and targeted promotional efforts. Based in Montgomeryville, PA, Roska Healthcare Advertising clients include Pfizer, Bristol-Myers Squibb, Actelion, GlaxoSmithKline and Cumberland Pharmaceuticals.
LyonHeart Communications named Kristin Furman VP, account supervisor/business development. Furman worked for the shop before spending a year at Regan Campbell Ward McCann's San Diego office.