People News: MS&L

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MS&L announced several hires to its North American healthcare practice, including Ellena Friedman, who joins from Feinstein Kean Healthcare as SVP, director of the healthcare and life sciences practice and deputy managing director in Boston; Christine Abbott, who becomes SVP, healthcare, New York; Trine Hindklev, who joins from Chandler Chicco Agency as SVP media relations; Jeff Young, who joins the shop from Burson-Marsteller as VP editorial services for the healthcare practice; and Anita Manning, who joins MS&L from USA Today as a senior strategist. The agency recently hired Mike Huckman from CNBC as SVP, director of healthcare media strategy.
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Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

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