People News: PhRMA and Virilion

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Lorraine Bracco will serve as PhRMA's latest celebrity guest for its Sharing Miracles public affairs show. Bracco, who has starred in Goodfellas and The Sopranos, talks about her experience with clinical depression. Bracco has appeared in ads for Pfizer's Zoloft.

Digital shop Virilion named Kristin Patterson chief marketing officer. Patterson joins Virilion from WellPoint, where she was director of marketing and product development for the insurer's health and wellness solutions division.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.