People news: Porter Novelli

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Porter Novelli named chief medical officer Barbara DeBuono, MD to lead its global healthcare practice. DeBuono becomes global director of health and social marketing, charged with overseeing development, with a focus on the convergence of advocacy, issues, policy, digital and social marketing. She will also head the firm's New York practice and reports to president, global clients Julie Winskie.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.