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Sudler & Hennessey named Crispin (Max) Maxwell Jackson president, Europe/Middle East/Africa. Jackson joins the WPP shop from Publicis Healthcare, where he was responsible for managing most offices outside the US. Sudler & Hennessey also named Colin Dickey managing director, S&H Canada, with strategic oversight for S&H Marketforce Toronto and S&H Montreal.

Concentric Pharma Advertising hired Pia Padukone as copy supervisor. In her new position, Padukone will be managing products in the respiratory field. She joins Concentric from Area 23, a Draftfcb agency, where, as copy supervisor, she led the team for products in the field of rheumatoid arthritis. Before that, she was senior copywriter for Draftfcb Healthcare, managing products for the treatment of chronic kidney related anemia. 
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.