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Eisai Corp. of North America named Sandipa Dublish director of global market research and Noemi Rosa director of global marketing for oncology. Rosa joins from Novartis Oncology, where she was associate director of new products and the portfolio strategy group. Dublish joins from Bristol-Myers Squibb, where she was director, onlcology market research. In addition, the firm promoted Deepa Vanjani to group marketing director, oncology while naming Jake Knorr, who joins from Organon, senior product manager, Aciphex, and Matthew Kurth, from Forest Labs, senior product manager for Aricept. 

CommonHealth named Rebecca Frederick general manager of its research and media planning unit Conectics. Frederick was previously SVP, media director. She reports to Conectics president Mark Weiner.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.