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HC&B Healthcare Communications has hired Margaret Udell as senior interactive producer for its interactive division, HC&B Digital. Udell was previously a freelance marketing consultant.
 
Pepid, which makes mobile medical information tools, named David Bledsoe sales and marketing managing director and Ruth O'Brien editorial managing director. 
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The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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