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HC&B Healthcare Communications has hired Margaret Udell as senior interactive producer for its interactive division, HC&B Digital. Udell was previously a freelance marketing consultant.
 
Pepid, which makes mobile medical information tools, named David Bledsoe sales and marketing managing director and Ruth O'Brien editorial managing director. 
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.