People News

Share this article:

Biogen Idec announced the appointment of Michael Lytton to executive vice president, business and corporate development. Lytton will head the company's business development activities. Lytton was previously a general partner at Oxford Bioscience partners, a venture capital firm.

Princeton Brand Econometrics (PBE), a marketing engineering firm with offices in New York, Philadelphia and Atlanta, announced the appointment of Cory Davis to president and CEO. Davis joined the company in 2004 as a senior analyst, and quickly grew PBE's customer base, which includes GSK, Abbott, J&J, Sanofi-Aventis and P&G.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Channel


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.