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Epsilon hired Alex Kooluris as VP, general manager of its Purple@Epsilon group. Kooluris will report to Andrew Bast, SVP, general manager at Purple@Epsilon (who joined in agency in March) and will support major pharmaceutical clients with overall management, development of brand strategy, relationship management and creative assets. He will also play a role in new business development and the expansion of Purple@Epsilon's healthcare services practices. Kooluris previously worked at Saatchi & Saatchi and Glow Worm. Before that, he was an account supervisor at Cline Davis & Mann.

 

Kappametrics, a medical technology company, named Jay Miller president and CEO, effective immediately. Miller was most recently an independent healthcare consultant, and before that was CEO of Vital Images, a visualization software solutions company.

 

Lannett, a generics manufacturer, appointed Terence Vollrath to EVP of Cody Laboratories, a wholly owned subsidiary and supplier of bulk active pharmaceutical ingredients. Vollrath will report to Richard Asherman, Cody's CEO.

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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.