CRM agency MicroMass hired Richard Patterson as vice president, group account director. Patterson will lead the agency's oncology business and report to John Grunstein, EVP, client services.
The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.