Interactive marketing agency Digitas Health has announced the appointment of Kieran Walsh to SVP, leading the New York office. In this role he will oversee operations and manage client service for the New York office of the Philadelphia-based company. Most recently he was president of Alchemy in New York, where he managed the agency and functioned as the senior account lead on 12 brand assignments for client Johnson & Johnson. Prior to that, he was with Lowe Lintas & Partners, also in New York, for more than six years as an executive vice president directing accounts for over-the-counter and nutraceutical clients. While there, he led the branding team for client Splenda, helping to make the sugar alternative a household name. Walsh has also served pharmaceutical, healthcare and Fortune 500 clients at Grey Advertising, BBDO Worldwide and Benton & Bowles.
RTC Relationship Marketing (RTCRM), a Washington, DC-based direct marketing agency has hired Brad Blackmon as VP/account director overseeing the telecommunications sector targeting adults 18–65. Prior to joining RTCRM, Blackmon oversaw the Pergo and Beazer Homes business for Fitzgerald+CO. Blackmon also brings a wealth of experience from Wunderman London, where he led the Microsoft Servers and Tools team as well as worked with Wunderman Europe, Middle East and Africa Hub to facilitate seamless programs across those regions. Mark Adams looks to add strategic and business insights gained from qualitative and quantitative research in his new role as VP/ssociate director, strategy & insights. Prior to joining RTCRM, Adams gained branding, strategy and business development experience with ad agency Blattner Brunner as a brand strategist. Prior to agency life, he gained 13+ years of branding, corporate communications, business development and strategic marketing experience with global financial leaders Merrill Lynch and T. Rowe Price. CarolFreed joins RTCRM as VP/director, marketing services and is responsible for developing procedures to enable collaboration among print production, project management and studio and all other agency departments. Prior to joining RTCRM, Freed managed creative services for companies including G2 Branding and Design (a division of Grey New York) and Ralph Lauren Advertising. RTCRM also hired Dawn Panzeca as VP/creative director and creative lead over its diabetes health portfolio, which is dedicated to diabetes prevention, education and care. Panzeca has a wealth of direct and relationship marketing experience. Immediately before joining RTCRM, she ran her own business, Panzeca Creative. Her clients included AT&T Broadband, Procter & Gamble, Bausch & Lomb, Bank of America and Cincinnati Bell. Before venturing out on her own, Panzeca spent five years at Frequency Marketing, where she served as creative director on accounts such as American Express, AutoNation, Cracker Barrel, Eddie Bauer and Verizon. Finally, Meaghan Shawcross joins RTCRM as SVP/group account director managing all pharmaceutical accounts for the agency's New York office. Shawcross leads pharmaceutical accounts ranging from women's health care to diabetes care and cholesterol management. Prior to joining RTCRM, Shawcross was a relationship marketing strategist for CommonHealth Consumer Group (CHC) where she provided leadership in strategy over a broad range of CHC businesses including AstraZeneca, Genentech and Reckitt Benckiser. Shawcross has extensive experience working on Procter & Gamble scale marketing business through Meredith Integrated Marketing. She is a recipient of several industry honors including an MM&M award.
Matrix Medical Communications announced that Joseph Morris will be joining the company as VP of new business development. With more than 16 years of extensive experience in publishing, convention management, and continuing medical education, Morris will be responsible for identifying new market opportunities in an effort to expand the company's product portfolio into niche medical specialties.