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Biogen Idec announced the appointment of Michael Lytton to executive vice president, business and corporate development. Lytton will head the company's business development activities. Lytton was previously a general partner at Oxford Bioscience partners, a venture capital firm.

Princeton Brand Econometrics (PBE), a marketing engineering firm with offices in New York, Philadelphia and Atlanta, announced the appointment of Cory Davis to president and CEO. Davis joined the company in 2004 as a senior analyst, and quickly grew PBE's customer base, which includes GSK, Abbott, J&J, Sanofi-Aventis and P&G.

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