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Five things for pharma marketers to know: Friday, December 15, 2017

Five things for pharma marketers to know: Friday, December 15, 2017

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FDA approves first topical skin growth treatment; Teva to cut 14,000 jobs; Novartis Oncology CEO resigns

Mitsubishi Tanabe's Kevin O'Brien on driving unmet needs

Mitsubishi Tanabe's Kevin O'Brien on driving unmet needs

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The new VP of market access at Mitsubishi Tanabe Pharma America talks about driving access and bringing to market the first FDA-approved ALS drug in years.

Ironwood strengthens leadership with two new hires

Ironwood strengthens leadership with two new hires

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The drugmaker named William Huyett as COO and Gina Consylman as SVP and CFO.

Amarin's Salyer preps for Vascepa push

Amarin's Salyer preps for Vascepa push

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Whatever REDUCE-IT ultimately reveals (results from the completed study are expected in Q2 or Q3 2018), Salyer maintains Amarin has "a great story to tell, with or without the data."

GCI Health confirms Jones and Kerry as joint MDs of London operation

GCI Health confirms Jones and Kerry as joint MDs of London operation

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GCI Health has confirmed new hire Kath Kerry and maternity leave returner Rikki Jones as co-MDs of its London operation, the network's second hub alongside its New York headquarters.

Terry Savage to leave Cannes Lions after 33 years

Terry Savage to leave Cannes Lions after 33 years

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Cannes Lions' longtime leader, chief spokesman, and a figure many viewed as the heart and soul of the global creativity festival will be moving on after the 2018 event ends.

GCI Health puts Edie DeVine in charge of medical, health tech

GCI Health puts Edie DeVine in charge of medical, health tech

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DeVine will oversee the agency's health IT and medical device work.

Five things for pharma marketers to know: Tuesday, December 5, 2017

Five things for pharma marketers to know: Tuesday, December 5, 2017

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Botox-like wrinkle-reducer shows positive results in trials; investors double down on fertility; few websites transparent about pricing, study finds

Publicis.Sapient's Alan Wexler steps up as digital chief Chip Register retires

Publicis.Sapient's Alan Wexler steps up as digital chief Chip Register retires

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Publicis Groupe has named Alan Wexler as chief executive of Publicis.Sapient as Chip Register has chosen to retire at the end of the year.

How working with Apple inspired Jeff Tangney to found Doximity

How working with Apple inspired Jeff Tangney to found Doximity

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The CEO's experience launching medical reference app Epocrates led him to found a social network for physicians.

Five things for pharma marketers to know: Thursday, November 16, 2017

Five things for pharma marketers to know: Thursday, November 16, 2017

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Docs biased against research from poor countries, study finds; Astellas probed over patient-assistance charity support; Acorda reports deaths in Parkinson's trial

Edelman health veteran Donna Duncan joins W2O Chicago

Edelman health veteran Donna Duncan joins W2O Chicago

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W2O's Windy City office has added three health and analytics leaders over the past six months.

Five things for pharma marketers to know: Thursday, November 9, 2017

Five things for pharma marketers to know: Thursday, November 9, 2017

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GSK hires Google biotech exec to lead R&D; Merck gets FDA-approval for CMV therapy; ex-Lilly exec reportedly top HHS secretary pick

Omnicom promotes Biolumina and H&S presidents to CEO

Omnicom promotes Biolumina and H&S presidents to CEO

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Ty Curran, previously CEO of the sister agencies, will serve as chairman in 2018.

Maurice Lévy on his 30 years in charge of Publicis Groupe

Maurice Lévy on his 30 years in charge of Publicis Groupe

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Midway through Campaign's audience with Publicis Groupe's Maurice Lévy, a heavily French-accented voice exclaims, "Now it is time for the real boss to arrive."

Barby Ingle on the challenges of healthcare influencer marketing

Barby Ingle on the challenges of healthcare influencer marketing

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The blogger talks the challenges of influencer marketing in healthcare, chronic disease, and big brand activations.

Front seat to the comms evolution: Abbott's Melissa Brotz

Front seat to the comms evolution: Abbott's Melissa Brotz

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The divisional VP and head of public affairs has seen it all, including the transformation from a traditional comms organization to a more dynamic and content-led group.

MM&M and PRWeek unveil the 2017 Health Influencer 50

MM&M and PRWeek unveil the 2017 Health Influencer 50

MM&M and PRWeek have revealed the 2017 Health Influencer 50, a list honoring professionals across the health spectrum for their passion, determination, and innovative thinking that has helped guide the industry through two turbulent and exciting decades.

StoneArch hires Marcia Miller as new president

StoneArch hires Marcia Miller as new president

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Optum vet Miller replaces Jessica Boden.

10 questions for PhRMA's CEO Stephen Ubl

10 questions for PhRMA's CEO Stephen Ubl

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Trade group PhRMA's CEO talks about his first year in the job amid public outrage about price gouging.

My career in 5 executions: Saatchi & Saatchi Wellness' Kathy Delaney

My career in 5 executions: Saatchi & Saatchi Wellness' Kathy Delaney

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From IKEA to eye-opening health campaigns, S&S Wellness' CCO helps turn emotion into action.

Muscular Dystrophy Association taps Lynn O'Connor Vos as CEO

Muscular Dystrophy Association taps Lynn O'Connor Vos as CEO

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The association said it is preparing for new FDA approvals for therapies that treat central nervous system and muscular system diseases.

Agencies: If You're So Unique, Tell Us About It

Agencies: If You're So Unique, Tell Us About It

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Every agency in the biz claims to have a "unique" culture and one that fuels a great deal of its success.

The professional paths of 8 pharma execs

The professional paths of 8 pharma execs

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The successes of these pharma execs show that there's no one path to professional bliss.

AbelsonTaylor's Jay Carter on the key to retaining top talent

AbelsonTaylor's Jay Carter on the key to retaining top talent

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Now that Facebook, Apple, and Google have set their sights on healthcare, agencies find themselves under pressure from yet another flank.

How Pablo Graiver plans to solve the problem of clinical-trial recruitment

How Pablo Graiver plans to solve the problem of clinical-trial recruitment

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The CEO and founder of Antidote talks about what inspired him to start the company, which recently received funding from Merck.

Healthcare agencies re-evaluate tactics to retain talent

Healthcare agencies re-evaluate tactics to retain talent

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The best marketers possess a mix of scientific know-how, digital dexterity, and unflappability. To keep them, agencies need to revise their thinking and tactics.

Giant brings on new brand experience lead, as Armstrong departs

Giant brings on new brand experience lead, as Armstrong departs

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Aaron Sklar, formerly of Welltok, replaces Christine Armstrong, who moved on to a Silicon Valley health startup.

Q&A: On being a working mom

Q&A: On being a working mom

Guidemark Health's Tina Fascetti offers Medela's Katie Busse advice on being a working mother in healthcare marketing.

Former Burson director to lead Brussels business of U.K.'s Incisive Health

Former Burson director to lead Brussels business of U.K.'s Incisive Health

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Incisive Health will next month welcome Francesca Scassellati Sforzolini as head of its Brussels office.