Pfizer gets FDA OK for anti-smoking drug Chantix

Share this article:
The FDA last Thursday approved Pfizer’s anti-smoking pill Chantix (formerly known as Champix) as a treatment to help cigarette smokers quit smoking. Chantix’s main ingredient, varenicline, is a new molecular entity that was granted FDA priority review due to its potential benefits to the public health, the agency said. The drug works by blocking nicotine’s pleasurable effects and reducing the craving and withdrawal symptoms of quitting smoking. Chantix is expected to hit pharmacy shelves in the second half of 2006 with annual global sales estimated to peak at $900 million and only indirect competition from GlaxoSmithKline’s Zyban, an antidepressant also approved to aid in smoking cessation. Euro RSCG Life is responsible for professional advertising duties for Chantix, while Saatchi & Saatchi will handle consumer advertising. Wunderman is working on a Chantix support program.
Share this article:
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

Researchers hit links for charity

The PMR Charities Golf Classic teed up more than $20,000 for St. Jude Children's Research Hospital.

FDA to review Neupogen biosimilar

Novartis subsidiary Sandoz announced Thursday that the FDA has agreed to review its filgrastim biosimilar which is already approved in 40 countries.

FDA approves a new painkiller

Targiniq ER combines the prescription opioid oxycodone and naloxone, which is often used to treat overdoses.