Pfizer hires ex-Novartis PR as reputation czar

Share this article:
Pfizer hires ex-Novartis PR as reputation czar
Pfizer hires ex-Novartis PR as reputation czar
Pfizer named Kathryn Metcalfe VP, corporate reputation and policy communication – a new post in which she's tasked with building the company's reputation and communicating Pfizer's stance on policy issues worldwide.

“It's an exciting time to be at Pfizer,” said Metcalfe in a statement. “There is a tangible spirit of change at Pfizer and a strong commitment to the communications function as a strategic driver.”

Metcalfe previously headed communications for Novartis in the US. She joined Novartis in 2004 from the New York office of PR agency Cohn & Wolfe, where she was CEO.

Chief communications officer Sally Sussman called Metcalfe: “a seasoned professional with a proven track record in strategic communications and more than 15 years experience driving significant growth for leading healthcare brands.”
Share this article:

Email Newsletters

More in News

AstraZenca beefs up respiratory portfolio

AstraZenca beefs up respiratory portfolio

AstraZeneca has made an $875-million move to beef up its respiratory pipeline by making Almirall's lineup its own.

Amgen Q2 sales rise, company to lay off up to 2,900

Amgen Q2 sales rise, company to lay off ...

The majority of the layoffs will be in the US.

Doctors want to know how CMS plans to display Sunshine payment data

Doctors want to know how CMS plans to ...

Physician and industry trade groups are asking CMS to explain how context will be provided to the general public around the dollar sums drugmakers ascribe to doctors for things like ...