Pfizer invites agencies to pitch for Lipitor consumer work

Share this article:

Pfizer has invited an unspecified number of agencies to pitch for the consumer business on its cholesterol- lowering blockbuster Lipitor, the company confirmed today.
"We've invited a range of leading agencies with broad consumer experience and a reputation for innovation to participate," Pfizer spokesman Paul Ewing told MM&M.
Incumbent agency Merkley + Partners is among those invited to pitch.
Merkley chief executive Alex Gellert told AdWeek.com the Omnicom Group agency would defend the business.
Cholesterol-lowering Lipitor is the best-selling prescription drug in the world, with sales topping $11 billion last year. U.S. sales accounted for $7.7 billion.
Major media spending on Lipitor has jumped over the past four years, from approximately $50 million in 2001 to about $120 million in 2004, according to figures from Nielsen Monitor-Plus. Spending in the first four months of 2005 totaled $35 million. Estimated billings on Merkley's portion of the business are $ 60-80 million.
Merkley has handled consumer creative duties for Lipitor since 2000. The agency's most recent ads illustrate how high-cholesterol can affect anyone, regardless of their weight. A recent print ad shows a petite woman next to a portly man, each labeled "Total cholesterol 250." The headline reads: "High cholesterol comes in all shapes and sizes."

 

Share this article:
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

Janssen recruits Debbie Allen for T2 Diabetes

Actress, choreographer and "So You Think You Can Dance" judge Debbie Allen has signed on to participate with the drugmaker's type 2 diabetes awareness and wellness program.

Pfizer seeks wider Xeljanz indication

The company expects to file an sNDA for plaque psoriasis next year.

Recalls dent Stryker Q1 earnings

Sales rose 5% compared to the same period last year.