Pfizer is now @Pfizer

Share this article:

Pfizer now owns its @Pfizer presence. A third party beat the drugmaker to the handle when the company decided to join the Twitterverse four years ago, forcing it use @Pfizer_news.

PMLive reports that the firm won't say how it came to own the @Pfizer handle, but the company is planning to keep both live. @Pfizer will be an overall newsfeed (“Regular sunscreen use reduces appearance of aging by up to 24%,” “Have you seen Pfizer on Facebook? Check us out & Like us”) and has tweets, like the sunscreen one, that reach beyond PMLive's Wednesday report, while @Pfizer_news will keep readers up-to-date on press releases.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Channel


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.