Pfizer launches unbranded ED TV

Share this article:
Pfizer is launching unbranded TV ads for erectile dysfunction, a year after pulling Viagra ads at FDA prompting.
The "Make the Call" campaign, by Viagra CRM agency Digitas, features a TV spot in which an ED sufferer and a Pfizer call center rep recall their conversation. Viewers are directed to an 800 number or a Web site, makethecall.com, where they can get tips on talking to their doctor about ED. The ad will air only after 8 p.m. and on programming that draws upwards of 90% adult viewership.
The campaign seeks to prompt undiagnosed sufferers to take action, Pfizer executives said. Pfizer estimates the number of ED sufferers in the U.S. at 30 million, with only 15% receiving treatment.
Pfizer currently has no plans to return to TV with branded Viagra ads. A Viagra print campaign, by creative agency of record McCann Erickson, is running in magazines.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Business Briefs

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Business Briefs

Novartis said to be stepping out of HCV

Novartis is said to have relinquished rights to an investigational hep. C treatment, signaling its exit from the therapeutic space, according to a former partner's announcement.

Monday Moves: September 15

Hires and promotions for manufacturers, regulatory and agencies

Kantar acquires Evidências, expands Brazilian presence

The company's acquisition signals the growing importance of understanding the Brazilian healthcare market and evidence-based healthcare management services.