Pfizer launches unbranded ED TV

Share this article:
Pfizer is launching unbranded TV ads for erectile dysfunction, a year after pulling Viagra ads at FDA prompting.
The "Make the Call" campaign, by Viagra CRM agency Digitas, features a TV spot in which an ED sufferer and a Pfizer call center rep recall their conversation. Viewers are directed to an 800 number or a Web site, makethecall.com, where they can get tips on talking to their doctor about ED. The ad will air only after 8 p.m. and on programming that draws upwards of 90% adult viewership.
The campaign seeks to prompt undiagnosed sufferers to take action, Pfizer executives said. Pfizer estimates the number of ED sufferers in the U.S. at 30 million, with only 15% receiving treatment.
Pfizer currently has no plans to return to TV with branded Viagra ads. A Viagra print campaign, by creative agency of record McCann Erickson, is running in magazines.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Business Briefs


Reimagining healthcare? We want to hear about it.
 
Submit nominations here for MM&M's first-ever list of the Top 40 Healthcare Transformers

Email Newsletters

MM&M inVISION

More in Business Briefs

Novartis said to be stepping out of HCV

Novartis is said to have relinquished rights to an investigational hep. C treatment, signaling its exit from the therapeutic space, according to a former partner's announcement.

Monday Moves: September 15

Hires and promotions for manufacturers, regulatory and agencies

Kantar acquires Evidências, expands Brazilian presence

The company's acquisition signals the growing importance of understanding the Brazilian healthcare market and evidence-based healthcare management services.