Pfizer, Lilly reveal ED TV plans

Share this article:
Pfizer and Lilly shared their schedules for Viagra and Cialis ED ads with the Parents Television Council, which published them on its website so that parents bothered by the spots could shield their kids from them.

The group, which militates against sex, violence and profanity on television, said it began working with pharmas to address parents' concerns about ED ads two years ago, when a representative spoke at Lilly's annual meeting, and followed up in talks with Pfizer, Lilly and GSK (which later discontinued advertising for its ED drug, Levitra).
Pharmas typically hold their media schedules close to their vests for competitive reasons.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?