Pfizer, Lilly reveal ED TV plans

Share this article:
Pfizer and Lilly shared their schedules for Viagra and Cialis ED ads with the Parents Television Council, which published them on its website so that parents bothered by the spots could shield their kids from them.

The group, which militates against sex, violence and profanity on television, said it began working with pharmas to address parents' concerns about ED ads two years ago, when a representative spoke at Lilly's annual meeting, and followed up in talks with Pfizer, Lilly and GSK (which later discontinued advertising for its ED drug, Levitra).
Pharmas typically hold their media schedules close to their vests for competitive reasons.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Pharmaceutical


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.