Pfizer promotes Canada chief to lead US primary care marketingPfizer named Paul Levesque chief marketing officer for its US primary care business.
Levesque was previously primary care general manager and country lead for Canada, and before that served VP marketing for Pfizer Canada and France. As CMO, he's responsible for marketing Pfizer's primary care drugs in the US and reports to Adele Gulfo, president and general manager, US Primary Care.
“Primary care physicians are the core of the US healthcare system and Pfizer's US primary care organization is a significant part of our biopharmaceutical business,” said Gulfo in a statement. “Paul Levesque's 26 years of sales and marketing experience in the pharmaceutical industry, including 20 years with Pfizer, makes him ideally suited to lead our primary care marketing efforts in the US.”