Pfizer taps Cephalon exec to head US oncology

Share this article:
Pfizer named Elizabeth Barrett regional president, US for its Oncology Business Unit, a new position, with responsibility for Pfizer's US oncology sales, field operations and marketing.  

Barrett joins the company from Cephalon, where she was VP and general manager of the company's Oncology Business Unit. There, she launched the company into oncology in an integrated business unit, presiding over the marketing, sales and medical affairs organizations and developing the firm's strategy in the category.

Before joining Cephalon, she served as worldwide VP of sales and marketing for Veridex and VP of the critical care and surgery franchise at Ortho Biotech.

Barrett will report to Garry Nicholson, president and general manager, Oncology Business Unit.

Nicholson hailed her expertise in oncology and said: “As the Oncology Business Unit continues to explore and build upon new areas and tumor types, it is important that we have the right leaders in place to ensure that we can deliver superior total value not only internally within the company, but to the physicians and patients that we serve.”

Pfizer's oncology portfolio includes Sutent, for renal cell carcinoma and GIST, and Aromasin for breast cancer.
Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

MM&M Future Leaders

Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 


Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Channel

Five things for pharma marketers to know: Monday, September 15

Five things for pharma marketers to know: ...

Pharma has sought 76 meetings with FDA over biosimilars; Gilead licenses Sovaldi to India generic drugmakers; Pfizer and Ranbaxy Lipitor lawsuit dismissed.

Liraglutide, aiming for new indication, gets new name

Liraglutide, aiming for new indication, gets new name

Why Novo Nordisk is choosing not to leverage Victoza's brand equity as it seeks a weight-loss indication for liraglutide.

Five things for pharma marketers to know: Friday, September 12

Five things for pharma marketers to know: Friday, ...

An FDA panel voted in favor of liraglutide for weight loss; Allergan investors backing an attempted takeover of the firm crossed a critical threshold; and 100 million health wearables are ...