Pfizer to launch new Lipitor consumer effort

Share this article:
Pfizer told the Associated Press it plans to launch a new consumer ad campaign for its blockbuster cholesterol drug Lipitor during the first week of April. The campaign comprised of TV and print spots, will continue to feature Dr. Robert Jarvik, inventor of the artificial heart, but will add information about new uses for the drug, Walt Johnston, senior director and group leader for Lipitor marketing said. Earlier this month, Pfizer announced that the FDA approved Lipitor to reduce the risk of several serious problems in patients with heart disease, including hospitalizations for heart failure. A Pfizer spokesperson was not available at press time to provide additional details.
Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

More in News

Liraglutide, aiming for new indication, gets new name

Liraglutide, aiming for new indication, gets new name

Why Novo Nordisk is choosing not to leverage Victoza's brand equity as it seeks a weight-loss indication for liraglutide.

Five things for pharma marketers to know: Friday, September 12

Five things for pharma marketers to know: Friday, ...

An FDA panel voted in favor of liraglutide for weight loss; Allergan investors backing an attempted takeover of the firm crossed a critical threshold; and 100 million health wearables are ...

Xtandi duo boosts rep force for pre-chemo push

Xtandi duo boosts rep force for pre-chemo push

With its label extended to the pre-chemo setting, the prostate cancer drug is poised to reach a new group of urologists, and could upend J&J's Zytiga.