Pfizer, YMCA target boomers

Share this article:

Pfizer is partnering with YMCA of the USA for a wellness campaign targeting boomers. Dubbed “50 moving forward,” it's anchored at YMCA.net/50movingforward. Adults 50 and over, the company notes, are expected to make up 45% of the population by 2015.

Pfizer chief medical officer Dr. Freda Lewis-Hall says one aim of the program is  “offering education on prevention with fun activities.” Each year, she notes, “thousands of American adults are hospitalized” from diseases that could have been prevented by vaccination.

Subscribers will receive emails and in-person programming will be offered at 25 participating YMCA locations.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?