Pharma deserves a jury unto itself

Share this article:
Pharma deserves a jury unto itself
Pharma deserves a jury unto itself
The fact that the Cannes Lions folks decided to give healthcare its own event (and within that, pharma its own jury) says a lot about the uniqueness of the industry. But was it the right thing to do? A few days ago, I put this question to an esteemed member of the pharma jury, Alexandra von Plato, president and global chief creative officer at Digitas Health. "I think we're going to find out," she said. "The complexity around the pharma environment needs to be considered, and it needs the experience to really understand what are the issues, opportunities and constraints. There is some fantastic and important work being done, but if you were to mix that work into the general show, I don't think it would have a fair chance. So I very much respect and appreciate that Cannes has given consideration to this work."
Share this article:

More in Live at Cannes

First-day impressions from Cannes

First-day impressions from Cannes

The first official day of Cannes Lions Health, according to Digitas Health's Craig Douglass (sponsored post)

Game of Thrones director on the art of following your heart

Game of Thrones director on the art of ...

The McCann Health session invited David Nutter, the director of the "Red Wedding" episode of "Game of Thrones" and many other cool TV moments, to talk to delegates about courage ...

Seeing patients as more than the sum of their body parts

Seeing patients as more than the sum of ...

Donna Murphy and Doug Burcin, global CEO's of Havas Health, exhorted delegates to "get up, wake up, move around" before the start of their session. What followed was a more ...