Pharma sought safe havens for DTC in '09
Pharma marketers mimicked a savvy Wall Street investor for much of this year, placing safe bets and seeking value. That's likely to be the year's defining pattern, says one DTC media expert.
Your Email Address:
Recipient(s) Email Address:
(Separate multiple e-mail addresses with commas. Limited to 20 addresses.)
Include a message (optional):
The e-mail address(es) that you supply to use this service will only be used to send the requested article.