Pharma spend on Spanish language TV up

Share this article:
Pharma spending on Spanish language network TV jumped 46.4% year-on-year for the first quarter of 2007 to $8.2 million, according to Nielsen Monitor-Plus data cited by DTC Perspectives. Spending on Spanish-language cable was up 90% to $284,554. Magazine advertising by the industry increased 23% and network TV spend jumped 10.7%, while radio and newspaper were down. 
Share this article:
You must be a registered member of MMM to post a comment.

Next Article in Pharmaceutical

Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.