Pharma US ad spend fell 18.4% in '08, says Nielsen

Share this article:
Pharmaceutical industry ad spend fell 18.4% in 2008 to $4.3 billion in the US, according to The Nielsen Company. Johnson & Johnson, the sole drug company among the nation's top 10 advertisers, spent $1.2 billion on advertising – a drop of 5.4% from 2007 spend.

Overall, US ad spend declined 2.6% for the year to $136 billion, and the top 10 advertisers collectively spent 15% less than in 2007. Of the top 10 advertising sectors, the drug industry, ranked second in spending, posted the largest drop in spend, followed by the top-spending automotive industry's 15.5% cutback and an 11.4% drop in ad spend for motion pictures. Fast food was the only segment to boost spending, by 3.8%. Wal-Mart, the 19th biggest spending company, upped its advertising by a whopping 55%.

Proctor & Gamble remains the nation's top advertiser, despite having spent 19.3% less in 2008, Nielsen said.
Share this article:

Email Newsletters

More in News

Astellas, DOJ settle for $7.3M

Astellas, DOJ settle for $7.3M

Astellas has settled a False Claims case with the Department of Justice over the 2010-2013 marketing of an antifungal medication. Astellas denies the allegations.

Boehringer drug lands US, EU orphan tag

Boehringer drug lands US, EU orphan tag

The experimental Breakthrough Therapy treatment is for acute myeloid leukemia.

Omnio app moves to smartphones

Omnio app moves to smartphones

Physicians Interactive is introducing the third wave of its Omnio app, making the tablet-only tool available for iPhones and Android phones.