Pharma

In Surprising Twist, Trust Rises for Healthcare Companies

In Surprising Twist, Trust Rises for Healthcare Companies

But will pharma and biotechnology firms be able to advance this year's positive momentum?

Study: One-third of docs trust pharma content on HCP sites

Study: One-third of docs trust pharma content on HCP sites

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In general, physicians believe that information provided by pharma companies is difficult to find and lacking in science.

How Pharma Can Benefit from the Transformation of Pharmacy

How Pharma Can Benefit from the Transformation of Pharmacy

The pharmacist is being recognized as a key player on the healthcare stage and a main protagonist in the delivery of effective, outcomes-based care.

Value-based care requires innovators to challenge the status quo

Value-based care requires innovators to challenge the status quo

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Execs stressed the importance of collaboration, consumer-mindedness.

Pharma faces its 'oh, shit' moment

Pharma faces its 'oh, shit' moment

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In his keynote address at the MM&M Transforming Healthcare conference, Dr. Gautam Gulati says the industry is being outpaced by its innovation.

Five things for pharma marketers to know: Thursday, April 27, 2017

Five things for pharma marketers to know: Thursday, April 27, 2017

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Novartis, Kaiser, and Qualcomm partner on heart-failure pilot; Novartis and GSK disclose DTC plans; cancer-treatment hype can be negative for patients

40 Different Ways to Reshape Healthcare

40 Different Ways to Reshape Healthcare

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Healthcare's collision with lower-cost genetic sequencing, mobile tech, AI, and consumerization will transform the trajectory of how we live for the next 10 years.

Pharma Execs Can Do More to Address Industry's Reputation

Pharma Execs Can Do More to Address Industry's Reputation

Some leaders have stepped up, and this serves their companies - and the industry - well.

Five things for pharma marketers to know: Monday, April 24, 2017

Five things for pharma marketers to know: Monday, April 24, 2017

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QuintilesIMS partners with Salesforce; the E.U. to decide on new EMA location by June; drugmakers boost lobbying dollars in Q1

Some brands thought to shift online ad dollars, creating uncertainty for WebMD

Some brands thought to shift online ad dollars, creating uncertainty for WebMD

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This and other changes in the market have created demand for new offerings, like mobile-friendly sites, video, and patient communities.

5 of healthcare's hardest nuts to crack

5 of healthcare's hardest nuts to crack

How are pharma, clinical, and startup execs addressing some of the biggest challenges facing their businesses today?

Is a Crisis Brewing for Watson Health?

Is a Crisis Brewing for Watson Health?

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In the wake of MD Anderson's costly failure with IBM's Watson supercomputer, a Watson backlash brewing in biopharma may lead to a moment of reckoning in life sciences.

Five things for pharma marketers to know: Wednesday, April 5, 2017

Five things for pharma marketers to know: Wednesday, April 5, 2017

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GSK pulls ads from "The O'Reilly Factor"; the FDA approves drug for Huntington's disease patients; lawmakers may remove pre-existing conditions requirement

Top 40 Healthcare Transformers of 2017

Top 40 Healthcare Transformers of 2017

MM&M honors 40 upstarts and veteran innovation gurus.

Melinda Richter, Johnson & Johnson

Melinda Richter, Johnson & Johnson

Melinda Richter is head of JLABS at Johnson & Johnson.

David Van Sickle, Propeller Health

David Van Sickle, Propeller Health

David Van Sickle is CEO and co-founder of Propeller Health.

Jenny Streets, AstraZeneca

Jenny Streets, AstraZeneca

Jenny Streets is the senior director of customer experience and innovation at AstraZeneca.

Lisa Flaiz, formerly of Janssen

Lisa Flaiz, formerly of Janssen

Lisa Flaiz is the former group product director of digital marketing at Janssen.

Bruno Villetelle, Takeda Pharmaceutical

Bruno Villetelle, Takeda Pharmaceutical

Bruno Villetelle is chief digital officer at Takeda Pharmaceutical.

Behshad Sheldon, Braeburn Pharmaceuticals

Behshad Sheldon, Braeburn Pharmaceuticals

Behshad Sheldon is president and CEO and Braeburn Pharmaceuticals.

Kristin Milburn, Novartis

Kristin Milburn, Novartis

Kristin Milburnis head of strategic partnerships and the digital acceleration lab at Novartis.

Matias Coo, Avanir

Matias Coo, Avanir

Matias Coo is director of digital marketing for Avanir.

Top 10 Innovation Catalysts of 2017

Top 10 Innovation Catalysts of 2017

For the first time MM&M honors a group of 10 agency execs.

What five different pharma marketing careers look like

What five different pharma marketing careers look like

Five highly placed insiders in a range of roles and therapeutic categories share secrets to their success and advice that served them well along the way.

Five things for pharma marketers to know: Friday, March 24, 2017

Five things for pharma marketers to know: Friday, March 24, 2017

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Lilly to invest $850 million in the U.S.; President Trump gives GOP leaders ultimatum on healthcare bill; Pfizer, Merck KGaA receive FDA approval for Bavencio

Five things for pharma marketers to know: Wednesday, March 22, 2017

Five things for pharma marketers to know: Wednesday, March 22, 2017

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Novartis' heart-failure drug fails in clinical trial; Sanofi, Regeneron file Dupixent patent suit; FDA approves Newron's Xadago for PD

 MM&M Startup Showdown connects startups with biopharma execs

MM&M Startup Showdown connects startups with biopharma execs

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This program is designed to enable entrepreneurs and biopharma marketers to engage in an intelligent way to explore beyond-the-pill partnerships.

Saturday at SXSW: Hooray for health

Saturday at SXSW: Hooray for health

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The first days at SXSW Health went deep on entrepreneurship and the marketing thereof.

MM&M conference to explore beyond-the-pill

MM&M conference to explore beyond-the-pill

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The MM&M Transforming Healthcare Conference will be held May 1 in New York City.

Havas combines Havas Health, Havas consumer health practices into new entity

Havas combines Havas Health, Havas consumer health practices into new entity

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The organization is now called Havas Health & You and continues to be led by Donna Murphy.

Opinion

How to Shatter the Glass Ceiling

How Pharma Can Benefit from the Transformation of Pharmacy

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Live at MM&M Transforming Healthcare

Pharma faces its 'oh, shit' moment

In his keynote address at the MM&M Transforming Healthcare conference, Dr. Gautam Gulati says the industry is being outpaced by its innovation.

Merck, Takeda execs: Is AI the new bad app?

One executive referred to AI as a "black box" and as the "Tower of Babel."

Value-based care requires innovators to challenge the status quo

Execs stressed the importance of collaboration, consumer-mindedness.

Admetsys wins the 2017 MM&M Startup Showdown

The artificial pancreas can provide value to the health system.

Top 40 Healthcare Transformers

MM&M honors 40 upstarts and veteran innovation gurus.

Top 10 Innovation Catalysts

For the first time MM&M honors a group of 10 agency execs.