E-marketing veteran Meg Columbia-Walsh has joined WPP-held CommonHealth as managing partner and president.
In her new role, Columbia-Walsh assumes responsibility for CommonHealth's consumer, patient and interactive business, she told MM&M.
“The consumer industry has gone through a lot of change,” said Columbia-Walsh. “We went from being a healthcare-only
discipline to a direct-to-consumer discipline based on the packaged-goods model. Old tactics are not going to work. We really need to harness and build strategic insight into positioning that can be truly articulated into multiple channels. I think that is really the goal moving forward.”
Describing Columbia-Walsh as a force in the industry, CommonHealth CEO Matt Giegerich said, “We're absolutely convinced she will help drive CommonHealth's growth.”
In her 20-year career, Columbia-Walsh has served as managing director of healthcare and technology at Faith Popcorn's Brain Reserve; was partner/VP at Cap Gemini Ernst & Young; founded online healthcare advertising agency HealthTech Digital Communications; founded CBS Healthwatch; and was CEO of Oncology.com.