Consumer Marketing briefs
Boehringer Ingelheim launched a Facebook game aimed at encouraging healthier habits among people with diabetes. The game, called HealthSeeker, encourages users to attain “lifestyle goals” like improving their diet and lowering blood sugar levels.
Pfizer is reviewing the advertising business for Advil, Advertising Age reported. The brand, formerly part of the Wyeth Consumer Health portfolio, spent $80 million in measured media on marketing last year. The incumbent shop on the brand is WPP's ghg, and several East Coast agencies are vying against ghg for the business, Ad Age reported.