Europeans warm to pharma info

A Manhattan Research survey found that “nearly two in five online Europeans would like to be able to learn more about prescription drugs directly from a pharmaceutical company,” with Italians most keen on interacting with pharmas and Germans least interested. Europeans cared less about getting online contests and games from pharmas than they did about practical resources like disease and treatment information or condition management tools. They were also largely disinterested in visiting pharma Facebook or Twitter pages.

The data are from Manhat­tan Research's Cybercitizen Health Europe 2011 survey of 3,020 adults in the UK, France, Germany, Italy and Spain.

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