Glen Hartman has joined Harte-Hanks as SVP, digital marketing. He will be leading various marketing strategies on behalf of the firm's healthcare clients, which include Shire, AstraZeneca, Genentech and Teva.
“Over the past few years Harte-Hanks has done over 280 interactive projects ranging from consulting and strategic planning all the way to tactical things built around Web site development and relationship programs,” Hartman says. “One of my main goals is really just to build upon that. Helping our clients optimize customer interactions through different channels is probably the most exciting aspect of that and is at the forefront of my strategy moving forward.”
Previously, Hartman was managing director at Horn group, where he helped launch its digital marketing practice.
Harte-Hanks has also promoted Jeanette Kocsis from director of online marketing to the position of VP, digital marketing. She will be responsible for client guidance and day-to-day management of the digital and integrated marketing teams.