Memorable ads in '07 a tale of bee and beaver

Ads featuring an animated bee and a talking beaver were the TV drug spots most recalled by consumers during 2007, according to advertising performance tracking firm IAG Research.

A 30-second spot featuring Schering-Plough's Nasonex bee was the most recalled broadcast and cable TV ad. Sleep aids continued to put in a strong showing, with two executions for Takeda's Rozerem and a spot for Sepracor's Lunesta making the list. The “Your Dreams Miss You” campaign, starring Honest Abe and a beaver, may not be moving too much market share, but it's clearly memorable. Cholesterol was another high-visibility category, with spots for Merck and Schering-Plough's joint venture Vytorin, and Pfizer's Lipitor placing among the best-remembered.