Roska Direct Advertising has restructured into three distinct units, including a rebranded healthcare advertising arm.
Roska Direct Advertising will focus on the consumer and business-to-business markets, while the Roska Healthcare Advertising unit will be specific to healthcare advertising, and Roska Digital Advertising will focus on digital marketing.
Roska veteran Jay Bolling has been selected to lead Roska Healthcare Advertising as its president. Bolling recently told MM&M that the new unit would undergo a “subtle” introduction to the industry under its new brand identity. The group's results, however, will be anything but subdued, he explained.
“What we are trying to do with Roska Healthcare Advertising is focus on a message that will be very similar to the overall message of Roska,” he said.
In the past, the Roska healthcare unit has worked with clients including Pfizer, AstraZeneca, GlaxoSmithKline and Bristol-Myers Squibb.