"Pharmacists' Facebook" to offer news, CE and community

Share this article:
JMI Health is launching a social networking site for pharmacists.

PharmQD aims to be something like a cross between LinkedIn and Facebook for pharmacy students, hospital and retail pharmacists, said JMI senior vice president of eproducts Tina Pang Mayer.

“With the rising costs of healthcare, the pharmacist is playing a key role in terms of educating patients,” said Mayer. “We thought it made sense to have a platform where pharmacists can share information, have a personal relationship, reconnect with people they went to college with, so it could be personal and professional as well.”

The site, launching this month, will offer news feeds from JMI's US Pharmacist as well as opportunities for pharmacists to complete continuing education courses for credit through its Powerpack app. The publisher says a million CE lessons were fulfilled in the pharmacy arena through Powerpack in 2008.

A beta version is live at www.pharmqd.com.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?