Pharmacy

Pharmacy adherence pilot boosted refills 36%

Matthew Arnold December 04, 2009

Pharmacies that counseled patients for a chronic COPD/respiratory drug saw an average increase in refill rates of more than 36% through the fifth fill, said McKesson.
 

Cardinal Health launches in-pharmacy ad network

Ben Comer August 18, 2009

Cardinal Health launched the Pharmacy Health Network in early August, serving up digital prescription and OTC advertising in 3,000 independent retail and franchised pharmacies nationwide.
 

Rite Aid launches video site for OTC coupons

Ben Comer August 07, 2009

Schering-Plough, Novartis, J&J, Wyeth and others are using Rite Aid's new "video values" site to offer coupons and information about their products.