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Pharmacy
Pharmacy adherence pilot boosted refills 36%
Matthew Arnold
December 04, 2009
Pharmacies that counseled patients for a chronic COPD/respiratory drug saw an average increase in refill rates of more than 36% through the fifth fill, said McKesson.
Cardinal Health launches in-pharmacy ad network
Ben Comer
August 18, 2009
Cardinal Health launched the Pharmacy Health Network in early August, serving up digital prescription and OTC advertising in 3,000 independent retail and franchised pharmacies nationwide.
Rite Aid launches video site for OTC coupons
Ben Comer
August 07, 2009
Schering-Plough, Novartis, J&J, Wyeth and others are using Rite Aid's new "video values" site to offer coupons and information about their products.
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Topin and Associates
Qi, part of CommonHealth
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PhRMA to DDMAC: Let my people tweet
GSK launches surprising cervical cancer ads
AMA to help docs cash in on EHR stimulus dollars
Smart phones and apps proliferate among docs, surveys say
DTC spending stabilized in 2009 amid strong growth for cable, Internet adspend
Topin and Associates
Qi, part of CommonHealth
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